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ee2 mkt > factores que influyen en comportamiento > Flashcards

factores que influyen en comportamiento Flashcards

1
Q

cuales son

A

culturales, sociales, personales y psicológicos

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2
Q

CULTURALES

A

cultura, subcultura y clase social

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3
Q

SOCIALES

A

familia, grupos & redes, roles & status

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4
Q

PERSONALES

A

edad/ciclo de vida, ocupación, situación $ y estilo de vida

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5
Q

PSICOLÓGICOS

A

motivación, percepción, aprendizaje y creencias

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ee2 mkt (7 decks)

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