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ee2 mkt > desarrollo de nuevos productos > Flashcards

desarrollo de nuevos productos Flashcards

1
Q

cuales son

A

ventaja relativa, compatibilidad, complejidad, divisibilidad y comunicabilidad

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2
Q

ventaja relativa

A

grado de innovación superior

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3
Q

compatibilidad

A

grado de innovación se ajusta a los valores (cultura) AGUACATE

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4
Q

complejidad

A

simple o no se entenderá

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5
Q

divisibilidad

A

probada sobre base limitada

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6
Q

comunicabilidad

A

consumidores evaluan alternativas, hay que convencer que somos la mejor marca

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ee2 mkt (7 decks)

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