extra stuff Flashcards
what are all the segmentations, and what are the factors within it
demographic, psychographic, geographic, behavioural
what are the pricing strategies
skimming, penetration, prestige
what are the promotional mix elements
advertising, personal selling, sales promotion, direct marketing, event sponsorships, public relations
what are the public relation tools
press release, press conference, special events,
its a star when
high growth rate and high share
its a question mark when
high growth rate and low share
its a cash cow when
low growth rate and high market share
its a dog when
low growth rate low market share
market penetration
existing market, existing product
market development
new market, existing product
product development
existing market, new product
diversification
new market, new product
omni-channelling
seamless shopping experience among all shopping channels.
define showrooming
using mobile devices in-store to check competitive online product reviews and prices
and to then purchase the cheaper product online.
the goal of SWOT is to
identify those critical factors that can have a major effect on the firm.
what are the three vertical marketing systems
corporate, contractual, administered
what are the distribution strategies (3) and define each.
exclusive, intensive, selective
what are the distribution channels and define each
wholesaler, retailer, distrubtor.
What are promotional tools?
coupons, premiums, rebates, sweepstakes
