chapter 7 Flashcards
non-durable good
durable good
-item does not last and is consumed only once .
-producted lasts for an extended period of time.
4 I’S
intangibility
inconsistency
inseperability
inventory
benefit a consumer derives from having the product
core product
physical good or the service that consumer purchases when buying a product
actual product
additional features and attributes that accompany a product
Augmented product
product line
group of similar products that are closely related because they satisfy a similar need
product mix
all products lines marketed by a company
product mix width
number of diff product lines offered by the company
product line depth
a number of diff versions of each product sold within its lines.
items the consumer does not know about or is not interested in purchasing
unsought purchase
