chapter 10 Flashcards
include raw materials, suppliers, and components to create a product
upstream partners (suppliers, company)
include marketing channels or distribution channels that look toward the customer.
downstream partners (marketing channels, customers)
another name for intermediary
middleman
agent or broker
intermediary with legal authority to act on behalf of another channel memeber
retailer
an intermediary who sells to consumers
intermediaries who perform a variety of functions, including selling, maintaining inventories, extending credit, and others
distributor
wholesaler
an intermediary who sells to other intermediaries
transactional function
buying, selling, risk taking
logistical function
selection, storing, sorting, transporting
facilitating function
-financing, marketing info and research
- makes transaction easier for buyers
direct marketing channel
indirect marketing channel
-has no intermediary levels. Selling directly to consumers
- Contains one or more intermediaries.
firm reaches different buyers by using two or more different types of channels for the same. basic product
dual distribution
cross-channel shopper
consumer researches online and purchases in store
intensive distrubition
stock their products in as many outlets as possible
exclsuive distrubition
one retail outlet in a specified area carries the firms products
