Extra Notes

Question 1

7 sins of green washing

Answer 1

1) sin of the hidden trade off: suggesting a product is green based on selective attributes and ignoring important environmental issues.
2) sin of no proof: making a claim that can’t be proven true.
3) sin of vagueness: make broad, ambiguous claims that can be misunderstood.
4) sin of worshipping false labels: giving the impression of third party endorsements, where there is no endorsements.
5) sin of irrelevance: making claims that are truthful but worthless.
6) sin of the lesser two evils: making a claim that is true, but avoiding a much more serious issue.
7) sin of fibbing: claims that are false.

Question 2

Elastic definition

Answer 2

When a small price change significantly increases or decreases demand.

Question 3

Inelastic definition

Answer 3

When a price change does not significantly change demand.

Question 4

Green washing

Answer 4

Exaggerating sustainability claims or using marketing claims or using marketing communications to make products or services appear more sustainable then they truly are.