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Sustainable Marketing

This class was created by Brainscape user Olivia Whitla. Visit their profile to learn more about the creator.

By: Olivia Whitla
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Decks in this class (8)

Scope and functions of sustainability
Sustainable marketing definition,
Human sustainability definition,
Sustainability marketing has 2 ke...
17  cards
Understanding markets and consumers
Sustainable consumption definitio...,
Consumer engagement in marketing ...,
Mallows hierarchy of needs 5
17  cards
Market Segmentation, Targeting + Positioning
Segmenting the green market,
The green gauge report 6 segments,
Alternative consumption segments
8  cards
Sustinable Products and Service Decisions
What is a product,
Designing a service,
1 intangibility 2 inseparability
16  cards
Sustainable Branding And Packaging
Branding and positioning,
The power of brand equity,
Pyramid of brand equity
15  cards
Sustainability In The Value Chain
Marketing channels,
3 flows in the value chain,
Services and value chains
19  cards
Pricing
Sustainable pricing and the natur...,
Sustainable pricing,
Cost based pricing
20  cards
Extra Notes
7 sins of green washing,
Elastic definition,
Inelastic definition
4  cards

More about
Sustainable Marketing

  • Class purpose General learning

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