external influences Flashcards
Definition for demand and price
as price goes down demand goes up &and vice versa
Demand definition
the amount of a good/service that customers are willing and able to buy at any given price
supply definition
the amount of a good/service that sellers are willing and able to sell at any given price
price and supply interaction
when the price of a product goes up the business will want to supply more due to it being more profitable over another good
label the supply and demand graph | \ / (_) | \ / | \ / (_) |\_\_\_\_\_\_\_\ / (_) | /|\ | / | \ | / | \ | / | \ (_) | \_\_\_\_\_\_\_|\_\_\_\_\_\_\_\_\_\_\_\_\_ (_)
Price | \ / (S) | \ / | \ / (P)|\_\_\_\_\_\_\_\./ (E) | /|\ | / | \ | / | \ | / | \ (D) | \_\_\_\_\_\_\_|\_\_\_\_\_\_\_\_\_\_\_\_\_\_ (Q) Quantity
equilibrium price
the situation in a market where demand is equal to the supply i.e. both party’s have compromised in theory customers buy what they want and shops have no unsold stock
determines of demand
price, cost, wealth, advertising and promotional offers and public relations, taste and fashion, demographic changes(i.e. population) , government action, price of other good, Substitutes & complements
Determines of supply
price, costs, Taxes, subsidies, price of other products
What will cause a right shift on a graph
anything positive that isn’t a price change e.g. demand- more advertising, new trends
e.g. supply- costs fall, lower taxes
What will cause a Left shift on a graph
anything negative that isn’t a price change e.g. demand- less advertising, new trends
e.g. supply- government action, higher taxes
what is Quantitive data
Data you can put into numbers
What is Qualitive data
opinions that is written out such as focus groups
enterprise
another word for a business & someone wiling to take a risk to make a profits (entrepreneur)
entrepreneurs characteristics
self belief, confidence, persistence, drive, ability to work under pressure, creative ,imaginative, ability to be comfortable with a risk, leadership skills, energy& enthusiasm
decision making process
risks, rewards, uncertainty & opportunity
GDP meaning
Gross Domestic product
GNP
Gross National Products
Recession
when the GDP stays negative for over 2 Quaters
Steak holders Type
Creditors (some one that you owe money to) Owners Employs Managers Customers Government Suppliers Society
Factors of production
Land-natural resources
Labour- the human input
Enterprise
Capital- goods used in the supply of other products e.g tech
What are the three sectors In Business
Primary, Secondary, Tertiary
What’s the Primary sector
Activities undertaken by directly using natural resources :
-Agriculture
-Fishing
Forms a base for all other products produced in other sectors (only 1% of the UK Economy)
What’s the Secondary sector
Involves converting raw materials into finished goods:
-Manufacturing/construction
-Assembly plants
-Goods can be finished or unfished (one part of the finished Product E.G. steering wheels in cars)
accounts for 10% of the UK economy
What’s the Tertiary sector
-Prevision of services
-Financial services
-transport
most important accounts for 90% of the UK economy
Constraints of a busniees
Environment
competition
legislation (E.G. Minimum wage)
The Economy
Functions of a business
Accounting & Finance (Taxes)
Human Resource management (Well being of the work force)
Operations & management (Machinery, how the production works)
Marketing & Support service (Organise advertising & sales support)
Private Sector
In the private sector businesses are operated & owned by a privet individual or company(s)
Private sector businesses are ran for profit to earn returns for the business owner
Public sector
In the public sector businesses and other organisations are owned and run on the behalf of the public, either by the government itself, or by organisation who are funded by report to the government
Not profit organisations to provide goods and services to the public using public funds.
Unincoperated
The owner is the business-no legal difference owner has unlimited liability for business act (including debts)
Most unincorporated businesses operate as a sole trader
(Unlimited Liability)
Incorporated
Legal differences between the business and the owners
owners (share holders) have limit led liability
most incorporate businesses operate as private company
Franchises
Businesses with well know brand names (Franchisers) lets a person or group of people (Franchisee) set up suing that brand
no legal structure in itself (depends on how the original business is set up)
+ & - of franchises
+: -Firm may not have to spend large amounts of money in order to expand
- products necessary for franchise to operate are under the franchisers control
- applicants can be carefully selected for suitability
- : -control issues
- the cost of supporting the franchisee
- the possibility of conflict
+ & - for the Franchisee!!
+: - Low risk
- support advice & training
- Marketing (national) do it for you
- Maybe easier to obtain finance
- : -profit is shared
- franchise fees (royalties)
- suppliers have to be brought for m the franchise
- less control & independence
- The business cannot be sold without permission
what is a cooperative
A business that is owned and run by its members(employees & customers) profits are shared between members and reinvested into the business and the local community
+ & - of cooperatives
+: -legally straight forward to establish(legal documentation is straight forward)
- Liability for members usually limited
- higher quality of service is likely to be provided (as customers are likely to be members)
- customers are usually loyal supporters
- : -capital can be limited (liked to what members contribute)
- weak management (those selected may not have grasp of what business principles)
- slower decision making (too much insolvent of member)
- employees may want more
Local markets
- Concerned with customers clustered tightly around the marketer
- can learn great deal about the customer & make necessary changes quickly
- Potential market is limited & can be susceptible to local competitions
National markets
- distribute their product throughout a country (This may involve multiple manufacturing plants a distribution system including warehoues)
- offers tremendous profit potential, but also exposes the marketer to new aggressive competitors
International Markets
- operates in more than one country
- adjustments are normally made in the marketing mix in various countries
- legal and cultural differences alone can be greatly affect strategy’s outcome
- if national markets become more saturated the company can expand into foreign markets
what are the 3 types of market
Local, National & International
reasons for the growth in multinationals
Emerging economies
economies of scale
protectionism (taxing imports to protect domestic markets)
extend growth through take overs & mergers
+ & - of multinationals (host)
+: -significant employment & training to labour force
- adds to the host country’s GDP & Capital investment
- Increased competition, consumer choice
- increased tax revenues to hoists country
- : domestic Business may not be able to compete
- tax avoidance
- could damage domestic Business
- may not feel as society responsible as domestic businesses (impose culture on host nation)
Measuring Business size and Growth
Number of employees number of factories, shops and offices turnover & profit levels Stock market value capital employed
factors affecting the size of a business
- market size
- nature of the product
- personal preference
- ability to access resources for expansion
What are the 2 types of growth
Organic & External
Organic Growth
Growth form within the business E.G. Launch of new products, expansion into new geographical markets exportations
new distribution channels franchise
Lower risk
slower
Builds on existing activities good for high growth markets
rewards innovation & brand building
External growth
growth from outside the business e.g. take over competitor
merger with competitor
Acquiring a supplier joint venture over seas higher risk faster transformational popular in mature or declining markets
Types of intergration
forward
↑
← horizontal→ ↓ backward
What is the basic supply chain
Raw materials → manufacturing → distribution → retail
forward, horizontal & backward intergration
forward integration is a company moving up the supply chain, horizontal is company merging or takeover of a company on the same stage of the supply chain
Merger
combination of two previously separate business achieved by forming a completely new business into which the two original businesses are integrated
Takeover
Where one business either buys a majority stake in the business or makes a successful bid to assume control of a business
strategic alliances
an arrangement between two companies that have decided to share resources to undertake a specific, mutually beneficial project, a strategic alliance is less permeant that a joint venture.
Joint venture
A joint venture is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance
How do you indicate a price Increase on a supply or demand graph
| / (S) (p1) |_ _ _ _ _ _ / ↑ | /| (p) |\_\_\_\_\_\_\_ / | | /| | | / | | | / | | | / | | | \_\_\_\_\_\_\_|_|\_\_\_\_\_\_\_\_\_\_\_ (Q) (Q1) → | \ (p1) |_ _ _ _\ ↑ | | \ (p) |\_\_\_\_\_ |_ \ | | | \ | | | \ | | | \ | | | \ (D) | \_\_\_\_\_|_ |\_\_\_\_\_\_\_\_\_\_\_\_ (Q1) (Q) ←
How do you show a right shift on a supply & demand graph
Price | \ / (S)/ S1 | \ / / | \ / / (P)|\_\_\_\_\_\_\_\./ (E) / | /|\ / |_ _ _ _ / |_\ /(E1) | / | /| \ | / |/ | \ (D) | \_\_\_\_\_\_\_|_ |\_\_\_\_\_\_\_\_\_\_\_\_\_ (Q) Quantity
What is Elasticity
measures how sensitive quantity demanded is to a change in prices
what is elastic demand
Vastly changes to the change in price, luxury
What is Inelastic demand
Doesn’t change demand massive amounts, few substitutes necessity
Elastic graph
Not steep
Inelastic graph
Very steep
Other word for competition
Rivalry among sellers.
What is a market
Place where buyers & sellers meet to establish a price
Types of market structures
Competitive market, monopolistic competition, oligopoly, monopoly
Definition of Competitive
A market in which there are a large number of sellers. Businesses in theses markets compete on mainly price
Definition of Monopoly
A market is dominated by one seller
what percentage of a market in the UK do you need to be described as a monopoly
25%
What are the characteristics of a monopoly market
- single company or group
- inferior products
- absence of competition
- High prices
what are the characteristics of a competitive market
- many companies
- low prices
- lots of competition
Definition of economies of scale
Economies of scale arises when Unit costs fall as output rises
Definition of Oligopoly
Exits where a market is dominated by a few firms.
Definition of Monopolistic competition
A market structure with many competing firms each of witch supplies a slightly differential product
characteristics of Oligopoly
- Few companies
- compete on non-price differences
- similar (high prices some times)
- The products and prices in this type of market are similar
characteristic of Monopolistic competition
- Many firms (not as many as competitive market)
- Similar (competitive) prices
- compete on non-price differences
What does collude mean
Cooperate in a secret or unlawful way in order to deceive or gain an advantage over others.
Definition of market size
Expressed as the collective value of the goods/services that buyers purchase.
Definition of market growth
The percentage change in the size of the market, measured over a specific period
Definition of market share
The percentage of total sales (by value) that a business has in a specified market
What’s the difference between international and multi nationals
International companies are importers and exporters, they have no investment outside of their home country.
Multinational companies has locations or facilities in multiple countries, but each location functions in its own way, essentially as its own entity