External Influences Flashcards
Define competition
rivalry between sellers
define market
only situation where buyers and sellers are in contact to establish price
define the difference between physical and non-physical markets
p: offers personalisation, physically meet
n-p: convenient, don’t meet physically
define mark up
difference between cost of production and selling price
what is ‘market price’?
price range customers are prepared to pay
What are the types of market?
monopoly, competitive, oligopoly,
what is economies of scale?
arise when unit costs fall as output rises
what is dis-economies of scale?
arise when unit cost rises as output falls
define competitive market.
large number of sellers, mainly based on price (6 t shirts)
define monopoly market
dominated by one seller, needs 25% share of market
define oligopoly market
market is dominated by a few firms, prices kept similar to keep customers, all follow suit of each other
what is monopolistic competition?
- large number of businesses
- products are branded
- customers have loyalty
- offer non-price diff
define market size
no. of individuals in a market who are potential buyers of a products/service
define market growth
increase in the demand for a product, measured in % over set time
why is it good for a business to know its size?
don’t overprice/overproduce
selling strategy
what is market share?
share of total market owned by a particular business, product or brand
What are 3 ways to increase market share?
- be aware of customer needs
- sell more to existing customers
- clear marketing plan
Define market dominance
measure of strength of a business and its product relative to competition
define barriers to entry
factors that could prevent a business from entering a market
define barriers to exit
factors preventing a firm from leaving market, even if they wanted to
Give 2 barriers to entry
- large start up costs
- need to break customer loyalty
- legal restrictions (patents)
give 2 barrier to exit
- difficulty selling off capital
- contracts with suppliers
define price
amount customers are willing to pay
define cost
amount spent of producing a product
define merger
where 2 companies join together to form a new larger firm
define aquisition
where control of another business is achieved by buying a majority of its shares
what does CMA stand for?
competition and markets authority
What are the aims of CMA?
to make markets work well for customers, businesses and economy