External Influences 2.5 Flashcards
What is the definition for consumer demand?
the levels of spending by customers in general (not just the demand from one customer)
What is the definition of discretionary income?
a persons income after deducting taxes and fixed payments such as rent and utility bills
What is the definition of economic climate?
The atmosphere surrounding the economy (for example doom and gloom, or optimism and boom)
What is the definition of GDP (Gross Domestic Product)?
Is the value of all the goods and services produced in a country in a year
What is the definition of recession?
two or more quarters of negative economic growth
What are 5 factors that help create an economic climate?
- the business cycle
- changes in inflation
- changes in interest rates
- changes in exchange rates
- changes in taxation and government spending.
What is the definition of real? (as in real wage cuts)
changes in money, for example wages, excluding the distorting effect of changes in prices. So a fall in real wages might be that wages are unchanged but the prices have risen
What 3 effects does inflation have on businesses?
- Firms with large loans benefit from inflation because inflation erodes the real value of money owed. So when they have to repay the loan it doesn’t feel as painful because of the fall in the value of money.
- Inflation can damage profitability, especially for firms that have fixed-price contracts that take a long time to complete.
- If costs are rising faster in Britain than prices elsewhere, UK companies will find they are losing their ability to compete
Why is the level of interest rates for firms very important? (3)
- It affects consumer demand, especially for goods bought on credit, the higher the rate of interest, the lower the sales that can be expected
- the interest charges affect the total operating costs
- the higher the rate of interest, the less attractive it is for a firm to invest money into the future of the business
When the value of the pound appreciates, what are the impact on exports and imports?
UK exports get pricier , so sales volumes slip
Imports to the UK get cheaper, making it harder for British firms to compete
When the value of the pound depreciates, what are the impacts on imports and exports?
UK exports become cheaper, so sales volumes rise
Imports to the UK get more expensive, so UK firms can compete more effectively
What is the impact of high exchange rate on firms with large export markets?
UK firms that sell a large proportion of their output overseas will prefer a low exchange rate, it would have to increase the price of the product to maintain the same level of profit, which would in turn lower sales
What is the impact of a high exchange rate on firms that import most of their raw materials or stock?
They like a high exchange rate. This is because they buy imports more cheaply, allowing it to make more profit per item
What happens to help reduce the level of unemployment when the government spending is up?
Extra spending on road building, health and other services with a big workforce
What happens to help reduce the level of unemployment when the government puts taxes down?
Reduce income tax to enable families to keep and spend more of the money they earn
What happens to cut the growth rate when it is rising too fast when the government puts spending down?
Cut the spending on health, education and defence, to take bit of spending from the economy
What happens to cut the growth rate when it is rising too fast when the government puts taxes up?
Increases income tax to force people to think harder and more carefully about what they buy
What happens to improve the competitiveness of British firms when government spending is up?
There is extra spending on education
What happens to improve the competitiveness of British firms when the government puts taxes down?
it cuts company taxation (corporation tax)
What happens to cut the rate of imports, especially consumer goods when government spending is down?
Benefits are cut (e.g. state pension) to cut peoples ability to buy imports
What happens to cut the rate of imports, especially consumer goods when government puts taxes up?
Increase VAT on all goods other than food and drink
How are real incomes measured?
By deducting price rises from the changes in peoples incomes
What are the five main areas in which the law affects businesses?
- consumer protection
- employee protection
- environmental protection
- competition protection
- health and safety
What is consumer protection?
is a law designed to ensure that consumers are treated fairly by the companies from which they buy
What are the three Acts of Parliament that are especially important for consumer protection?
- The sale of goods act - law says ‘goods must be fit for the purpose for which they are sold’
- The trade descriptions act - It forces companies to ensure every claim and statement about a product is true
- consumer credit act - regulates credit card purchases but also gives you protection when you enter into a loan or hire agreement
What is employee protection?
Employee law aims to protect the rights of employees at work
What are the 5 key areas of employment law?
- minimum wage
- right to a contract of employment
- increased right to sick, maternity and paternity leave
- redundancy
- trade union rights
What are implications of minimum wage for firms?
Increased labour costs, which may lead to increased automation in the longer term and increased unemployment. However employees may be more motivated by a fair wage satisfying basic needs
what are the implications of a right to a contract of employment for firms?
Meets employees security needs but can reduce employers flexibility in how they use their staff
What are the implications of increased right to sick, maternity and paternity leave for firms?
increased cost of paying for cover for these staff, however staff may feel more valued as they feel well treated by employers, reducing staff turnover levels, which saves costs of recruiting new staff
What are the implications of redundancy for firms?
reducing capacity becomes expensive due to stator payments to staff made redundant, this can mean that closing a factory or office has a negative impact on cash flow in the short term
what are the implications of trade union rights for firms?
employers can be forced to deal with a trade union if enough staff are members, this brings benefits as well as drawbacks.