external influence Flashcards
competitive market
large number of firms, produce similar products. large market size. competition based on price.
monopoly market
only one provider of product, firm can control the market. usually illegal
monopolistic competition
large number of firms, large market. do not compete on price. usually branded items
oligopoly
dominated by few large firms, smaller businesses follow. illegal to price match. same amount of cust but less revenue if spread
market
any situation where buyers/sellers are in contact in order to establish a price
physical market
face to face. + fewer returns, get products as soon as purchase. - higher costs/ overheads as store is expensive, time consuming to go there
non-physical market (+/-)
online/ digital. + cheaper as lass overheads, 24h service, less staff needed. - more returns, not same experience, worse customer service, pass-word sharing
benefits of competition
forces business to keep costs low and prices down for customers. encourages innovation. emphasis on meeting customer needs
drawbacks of competition
small business don’t get economies of scale- struggle to grow. cutting costs may mean lower wages/ redundancy. dividends cut.
impacts of competition on local scale
more footfall(+) may need to decrease prices(-).
impacts of competition on national scale
may insight them to improve quality(+) wide product portfolio may not have same overall quality(-)
impacts of competition on global scale
pushed to be innovative(+) other competitors may be more time efficient with shipping(-)
barriers of entry into the market
large start up cost, matching marketing budgets will be hard, cannot gain economies of scale, price wars
barriers to exiting the market
difficult to sell off expenses, high redundancy costs, contracts with suppliers
market dominance
when a business has over 50% of shares in the market
mergers
a type of inorganic growth by the fusion of two companies to expand
acquisitions
when another business buys a business
organic growth
using your own resources to grow
how is dominance restricted in the UK
abuses of market power and regulated by a competition act
globalisation
the increase in interconnectivity in companies and governments worldwide
determinants of demand
product/ service price
buyers income
prices of substitutes
consumer preference
expectation for change in price
determinants of supply
changes in production cost
climate conditions
global strategy
focuses of global standard and treats the world as one unit