external factors - political Flashcards
what are the external factors?
PESTEC
- political
- economic
- social
- technological
- environmental
- competitive
what are political factors that can impact businesses?
- governments can increase value-added tax on products or business rates
- governments can implement new laws like the national minimum wage
- governments can introduce new health and safety legislation
- brexit will have an impact on the way UK firms trade with the EU single market
POLITICAL what is the impact of increasing value-added tax on products or business rates?
this can impact profits, if the rate of VAT is raised a company will need to increase their selling price which may reduce sales
POLITICAL what is the impact of new laws like the national minimum wage?
impacts on profits as the wage costs of the business will rise
POLITICAL what is the impact of new health and safety legislation?
means that a business may have to change the way it works, for example by training its staff or upgrading its machinery or safety equipment
POLITICAL what is the impact of brexit?
the impact may be negative (a loss of trade with EU customers) or positive (less restrictions placed on firms by EU lawmakers)
what is the main aim of the competition policy?
to ensure that there is fair competition in the market
how can competition policy impact a business?
- by preventing businesses colluding with other organisations to fix prices (known as a cartel), businesses may be fined if they are found to be partaking in a cartel, may also be forced to change their prices
- by preventing mergers or takeovers that would lead to a considerable decrease in competition in the market, businesses may be forced to sell off branches or divisions to ensure that enough competion remains in the market
- by preventing businesses from making agreements with other firms when tendering for projects, if they are found to be doing this they may be fined for anti-competitive behaviour
- by preventing monopolies form occuring, a monopoly occurs if there is only one supplier of a particular product or service
what is economic policy?
the behaviour of the government in influencing the economic performance of the country
what are the two areas that economic policy covers?
- fiscal policy: this area deals with tax rates and the level of government spending
- monetary policy: this area deals with setting interest rates and controlling the supply of money in the economy