explanations of forgetting Flashcards

1
Q

reasons for forgetting

A
  • decay theory: memories have disappeared from long term storage
  • interference theory: we fail to retrieve memories due to proactive/retroactive interference
  • retrieval failure: cannot retrieve memories from LTM
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2
Q

interference theory

A

we accidentally retrieve a different similar memory instead

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3
Q

proactive interference

A

old memories interfere with retrieval of new similar memories

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4
Q

retroactive interference

A

new memories interfere with retrieval of an old similar memory

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5
Q

ao3 proactive study support - underwood

A

investigated effect of learning multiple word lists on recall of newest learnt (proactive interference)
= if p had to learn only one word list their recall was better
= if learnt multiple accuracy was only 20%, old interfered with new
= SUPPORTS PROACTIVE INTERFERENCE

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6
Q

ao3 retroactive study support - underwood and potsman

A

lab experiment
divided p into two groups
control group learnt one list
experimental group learnt two lists
= control group recall was better
= exp group had better recall of second word list
= SUPPORTS RETROACTIVE INTERFERENCE

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7
Q

underwood and postman evaluation

A
  • lab conditions, highly controlled, objective date, highly scientific
  • lacks ecological validity, not representative of what we recall in real life, lacks mundane realism
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