Explanations Of Conformity

Question 1

Normative social influence

Answer 1

The desire to be liked, for example, getting the answer wrong because everyone else has in class

Question 2

Asch

Answer 2

Investigated the extent majority influence could get someone to conform. The participants were asked to identify matching lines after other actors purposefully got the answer wrong.
32% went along with a clearly incorrect majority and 75% conformed at least once. Less than 1% of the control made an error.

Question 3

Asch Evaluation

Answer 3

:) Lab study - high control, low extraneous variables

:( Participants were deceived

Question 4

Informational Social influence

Answer 4

The desire to be right, for example, following everyone in the fire drill on the first day of school

Question 5

Sherif

Answer 5

Investigated to see if people will conform to a group norm in an ambiguous situation. Sherif showed participants the autokinetic affect and asked them to answer privately how much the dot moved. They were them shown the answers of others and asked to submit how much they thought it would move again.
Participants were found to change their answers to converge with group norms.

Question 6

Compliance

Answer 6

When you change your views publicly to go along with the group but your private views stay the same. A temporary change of views, usually normative.

Question 7

Internalisation

Answer 7

When you change your views both publicly and privately, usually for the rest of your life. Commonly informational.