Explanations For Conformity

Question 1

What is informational social influence (ISI)

Answer 1

Says we agree with the opinion of the majority because we believe that it is correct. We accept it because we also want to be correct

Question 2

What is normative social influence (NSI)

Answer 2

We agree with the majority because we want to be accepted, gain social approval and be liked.

Question 3

Research support for ISI

Answer 3

Lucas et al (2006)

• maths questions
• greater conformity to incorrect answers to difficult questions rather than easy
• proves that students wanted to be right

Question 4

Individual differences in NSI

Answer 4

Research suggests that NSI does not affect everyone’s behaviour.

• only affect people who desire to be liked more
• nAffiliators
• these people have a greater need for affiliation

Conformity is dependent on individual differences

Question 5

ISI and NSI work together

Answer 5

Asch experiment

• NSI and ISI work together
• conformity is reduced when there is one other dissenting participant
• dissenter may reduce power of NSI (provides social support)
• may reduce power of ISI (alternative source of information)