explanation of user persona Flashcards
How do you define a user persona?
A user persona is a fictional representation of your ideal customer.
What is the user persona used for?
it allows the business to build upon its product and build a better relation ship between the customer and business
What should be in a user persona?
Header
Demographic profile( psychological, profession e.g.)
End goal(s)
Scenario
What is the difference between persona?
a persona is Where as personas describes a representative (but fictional [Based on some comprehensive site data!]) individual rather than an entire group
what is a user?
User profiling is a collection of data from analytics that you use to create a set of profiles based on data and behaviour on your site.
(Recap on how to create a persona user based on flash cards)
