Explain one study of stereotyping SAQ Flashcards
origin of stereotyping (1)
Stereotyping is a form of generalization where one judges an individual based on group membership or physical attributes.
origin of stereotyping (2)
As our social world is very complex, it needs to be simplified—we look for ‘trends’ to make info processing easier via mental shortcuts. Thus, we may form biases in our cognition which cause prejudice, influencing our social behaviors and cause discriminatory behaviours.
origin of stereotyping (3)
A theory about the origin of stereotyping is an illusory correlation. Illusory correlation is when people perceive a correlation between two variables when no actual relationship between the variables exists.
origin of stereotyping (4)
A false correlation is the result of the fact that rare or surprising behaviours are more salient and thus we tend to notice and remember them more. This results in a cognitive bias that can affect one’s judgement and perception of an individual.
Hamilton and Gifford (1)
Hamilton and Gifford carried out a study to test the relationship between group size and one’s perception of the group’s traits.
Hamilton and Gifford (2)
In the study, they showed participants statements about two groups simply called Group A and Group B. Group B was smaller than Group A and was thus the minority group.
Hamilton and Gifford (3)
The statements were about individuals in each group and showed them either exhibiting positive or negative traits and behaviors. The proportion of positive to negative statements was the same in each group.
Hamilton and Gifford (4)
After being shown these statements, the participants were asked to estimate how many positive and negative traits each group had.
Hamilton and Gifford (5)
Hamilton and Gifford found that the participants overestimated the number of negative traits for the minority group and rated the minority group’s behavior more negatively overall.
link to illusory correlation (1)
The researchers argued that these results were the result of an illusory correlation. The proportion of negative to positive statements about each group was the same, so there was no actual correlation between belonging to the minority group and bad traits.
link to illusory correlation (2)
The negative traits were more distinct in the minority group, because of the smaller group size and appeared to be representative of the group.
link to illusory correlation (3)
The participants had made the illusory correlation between a number of the minority group and negative behavior. This could lead to stereotypes being created that all members of the minority group had negative traits.
explain one study of stereotyping SAQ
one study of stereotyping is the study by Hamilton and Gifford. stereotyping is….
hamilton and gifford carried out a..
The researchers argued that these results…
evaluation of Hamilton and Gifford (1) ERQ
The researchers created two groups, A and B, for which there would be no pre-existing stereotypes. This increased the level of internal validity. (cause and effect)
evaluation of Hamilton and Gifford (2) ERQ
It was, however, highly artificial - meaning that ecological validity was low. We cannot know to what extent this predicts the development of stereotypes under natural conditions. In real life, there is much more context to making stereotypes - this could include economic competition, legitimate or unwarranted fear of others, institutionalized racism or prejudice, and/or actual experiences with members of the other group.