Experimental Methods Flashcards
Lab experiment
Controlled artificial setting
Manipulate IV and measure DV
Strengths of lab
EV’s and DV’s are controlled - replicable and reliable
Weaknesses of lab
Low ecological validity
Field experiments
Natural environment
P’s often unaware
Strengths of field
Ecological validity
Weaknesses of field
Ethical issues e.g consent
Online research strengths
Large samples
Cheap
Diversity
Weaknesses of online research
Possible bias
Lies and social desirability
EV’s and DV’s
Quasi natural
IV not controlled
IV is naturally occurring event
Can be lab or field
E.g divorce or natural disaster
Quasi difference
IV not controlled
IV is a pre existing difference between p’s
E.g. sex, age
Strengths of quasi
Allows research of phenomena that for ethical reasons can’t be manipulated to study
Weaknesses of quasi
No definite cause and effect
Replication is nearly impossible
Experimental design - independent groups
2 separate conditions
Independent groups strengths
Less materials needed as the same test can be given to both groups
Independent group’s weakness
More p’s needed
Experimental design - repeated measures
Same p’s do both experiments
Repeated measures strengths
No individual differences
Repeated measures weaknesses
Order effects
Experimental design - matched pairs
Different p’s matched closely on personality, IQ etc
2 groups
Matched pairs strengths
Less chance of individual differences
Matched pairs weakness
Time consuming and matching can be difficult
What is a single blind procedure
The p’s don’t know what condition they’re in
What is a double blind procedure
Both researcher and p’s don’t know whose in which condition
What is target population
Large group of people that the researcher wishes to study
Sample
Small group who represent the target population and are studied
Population validity
How well the sample represents the target population
Opportunity sampling
People who are there, available and willing to
Strengths of opportunity
Quick and easy
Weaknesses of opportunity
Researcher bias as they pick p’s
Self selected sampling
Letter/flyer where people select/volunteer themselves
Strengths of self selected
Flyers can reach a diverse range of p’s
Weaknesses of self selected
Demand characteristics (more motivated)
Random sampling
Name generator
Strengths of random
No researcher bias + representative
Weaknesses of random
Time consuming