Experimental Designs - Research Methods Flashcards
what is are experimental designs?
how participants are allocated into the conditions of an experiment.
what can happen if different participants are used in each condition?
the groups vary due to participant variables, leading to unreliable results
what is independent measures design?
an experimental design where different participants are used in each condition of the independent variable. This means that each condition of the experiment includes a different group of participants.
what is repeated measures design?
an experimental design where the same participants take part in each condition of the independent variable. This means that each condition of the experiment includes the same group of participants.
what is matched pairs design?
an experimental design where pairs of participants are matched in terms of key variables, such as age or socioeconomic status. One member of each pair is then placed into the experimental group and the other member into the control group.
what are the strengths of independent measures design?
no order effects; less time/money involved than a matched pairs design; increased external validity because more participants are used
what are the weaknesses of independent measures design?
more participants needed than in repeated measures; may be individual differences between groups
how can participant variables in independent measures designs be controlled?
random sampling and randomisation
what are the strengths of repeated measures design?
fewer participants needed - more economical; no individual differences between groups;
what are the weaknesses of repeated measures design?
demand characteristics more likely; order effects likely
how can order effects in repeated measures designs be controlled?
counterbalancing
what are the strengths of matched pairs design?
fair comparisons of groups can be made as they are equally matched - fewer participant variables; lower risk of demand characteristics
what are the weaknesses of matched pairs design?
time, money, effort; not all characteristics can be equally matched; if one participant drops out you lose 2 people’s data