expected utility theory Flashcards
normative
how people should think especially in risky choice situations where no certainty
assumes
choices made under ideal conditions
utility is aligned with
the achievement of one’s goals
future focused
Calculate the return of a decision based on EU
how will the person’s goals be achieved through choice adoption
Rational actor if:
- comparable alternative
- dominant decision in terms of features and payoffs
- identical choices produce indifference
- transitivity
- choice with the best chance of benefit
- doesn’t matter what order the alternatives are presented in
Pascal’s Wager
Gamble of internal state, heaven or hell
State of the world (god exists or not) and choice (live christian or not)
Big pay off to live christion
CRITIQUE: Cancellation principle
Allais paradox
Two sets of choices, most choose a but then choose d, despite difference between c and d not being much, and c being the equivalent of a
CRITIQUE: Cancellation principle
Ellsberg paradox
Ball from a jar
Simon assumptions
DM have complete info relevant to a decision
DM understand all info
Able to calculate dis/advantage of every alternative
Assumptions unrealistic becase
EUT assumes people attempt to optimise utility, choose best of all possibilities - impossible
Bounded rationality
more accurate - not ignoring limits of humans as choice mechanisms