Expectations, Personalizing and Integrity Flashcards
What is convergence?
“Two lines direction to the same point”.
• Information in digital form
• Merging of data and telecommunications
What is Hype?
Hype means that visions are described as the reality that we will soon meet.
The Term is linked to digital media.
According to Rogers, what are important characteristics for successful innovation?
•Advantage
Innovation should have a relative advantage over the technology it replaces
• Compatible
with the needs of the recipient
• Complexity
The less complexity, the greater the conditions
for dissemination
• Testable
News that is testable spreads more easily
• Observable
A readily observable innovation increases the spread
What is personalization?
Ability to treat people based on personal qualities and prior history with site
What is customization?
Ability to change the product to better fit the needs of the customer
What is said about cookies and personalization?
Primary method to achieve personalization
What three types of data mining are mentioned?
- Query-driven data mining
- Model-driven data mining
- Rule-based data mining
What is marketing analytics software?
Software that analyzes data at each stage of the customer conversion process
What stages are there in the online purchasing process? (5)
– Awareness – Engagement – Interaction – Purchase activity – Loyalty and post-purchase
What are the two different filtering models?
- Static (the user profile does not change over time)
- Adaptive (dynamic as the user profile is updated over time)
What is “profiling”?
– Creation of data images that characterize online individual and group behavior
- Anonymous profiles
– Personal profiles
– Facial recognition a new dimension
What is advertising networks?
Specialized marketing firms that connect online marketers with publishers by displaying ads to consumers based on detailed customer information
What is collaborative filtering?
Filtering that takes into account the relationship between two users’ profiles
often used in recommendation systems
What types of log data is there?
– cookies
– Web beacons
– Flash cookies
What are three benefits of personalization?
- Saves time (Eliminates repetitive information, remembers transaction details, recognizes patterns)
- Saves money (Reduces excess work eg. eliminates information components that are of no interest to a consumer)
- Better information (Filter out information that is irrelevant to a person.)
What are four disadvantages of personalization?
Want anonymity:
– Do not want to be identified as potential customer
Lack of relevance:
– The system can “misunderstand” the consumer
Lack of credibility:
– Companies that one does not want to deal with
suddenly offer personal service
Lack of security:
– What happens to all the personal information that the system collects?
What four layers create the e-commerce security environment?
- Data
- Technology Solutions
- Organizational Policies and Procedures
- Laws and Industry Standards
What are some security issues with Internet of Things ?
- Challenging environment to protect
- Vast quantity of interconnected links
- Near identical devices with long service lives
- Many devices have no upgrade features
- Little visibility into workings, data, or security
What are the four premises of information privacy?
– Right to control information collected about them
■ “Right to be forgotten”
– Right to know when information is collected and give consent
■ “Informed consent”
– Right to personal information due process
– Right to have personal information stored in a secure manner
