Exhibit 14/15/16 - Digital marketing

Question 1

When do DGS plan to sell direct to customers on their website?

Answer 1

October 2020

Question 2

What age group are more likely to shop online?

Answer 2

Young people

Question 3

What is a concern about starting to sell online?

Answer 3

That is may harm existing client relationships

Question 4

How active are DGS currently online? (low/medium/high)

Answer 4

Low

Question 5

What is the name of the digital marketing agency that Charlie suggested to use?

Answer 5

Pro-Online Marketing (POM)

Question 6

What does ‘bounce rate’ refer to?

Answer 6

Customers who enter a website but leave immediately

Question 7

What does ‘CTR’ stand for?

Answer 7

Click through rate

Question 8

What are the 3 marketing channels the marketing agency can use to increase website visitors?

Answer 8

• Search engine optimisation (SEO)
• Paid ads
• Affiliate links

Question 9

What is the current audience engagement of DGS online? (low/medium/high)

Answer 9

Low

Question 10

What care is needed to be taken when choosing influencers to represent the brand?

Answer 10

That they don’t damage the DGS brand

Question 11

What is the key to effective digital marketing?

Answer 11

Tracking the effectiveness of different touch points in different marketing channels and linking these to costs and increases in revenue