Exhibit 13 - Nu-Dog-Fit

Question 1

When was the soft launch for Nu-Dog-Fit?

Answer 1

March 2019

Question 2

When was the official launch for Nu-Dog-Fit?

Answer 2

October 2019

Question 3

What is the ROI target for new products?

Answer 3

25%

Question 4

What is the ROI based on?

Answer 4

Gross profit averaged over a 2-year period

Question 5

What market does Nu-Dog-Fit cater for?

Answer 5

Active show dogs, racing dogs and working dogs

Question 6

How does the price point of Nu-Dog-Fit compare to DGS’ normal ranges?

Answer 6

Higher

Question 7

Are Nu-Dog-Fit’s customers more likely to shop in person or online?

Answer 7

Online

Question 8

How many variants of Nu-Dog-Fit are there?

Answer 8

4 (2 veg, meat and fish)

Question 9

Is Nu-Dog-Fit a wet food or dry food?

Answer 9

Wet, but possibility of dry to be considered in due course

Question 10

In 2019, what was the average revenue per kg?

Answer 10

£4.17

Question 11

In 2019, what was the RRP per kg of Nu-Dog-Fit?

Answer 11

£6.00

Question 12

What is the planned RRP per kg for 2020?

Answer 12

£6.18

Question 13

After what stage is Gateway 1 assessed?

Answer 13

After research

Question 14

After what stage is Gateway 2 assessed?

Answer 14

After soft launch

Question 15

After what stage is Gateway 3 assessed?

Answer 15

After 1st year of trading

Question 16

After what stage is Gateway 4 assessed?

Answer 16

After 2nd year of trading

Question 17

At Gateway 3, how much % additional volume vs budget had Nu-Dog-Fit sold?

Answer 17

20%