Exam Unit 1 Flashcards
Conglomerate
A large company that owns numerous smaller companies across various sectors of the media industry (e.g. Disney)
Independent company
A smaller company not owned by a conglomerate, often producing niche or specialised media products
Public service model
Media institutions that operate to serve the public interest rather than for profit
Vertical integration
When a company owns multiple stages of production and distribution within the same industry
Horizontal integration
When a company expands by acquiring or merging with companies at the same level of production (e.g. a tv station buying another tv station)
Synergy
Cooperation between different sections of a conglomerate to promote a media product across various platforms
Cross-media promotion
Advertising a product using multiple media channels (e.g. promoting a film on tv, social media, and billboards
Traditional advertising
Methods such as tv adverts, print ads in newspapers , and radio sports
Contempary advertising
Modern methods including social media ads, pop ups, and online banners
Distribution
The process of getting media products to an audience, us in methods such as streaming services, physical media (DVDs), or cinemas
Technological convergence
The merging of two different forms of media into a single digital platform (e.g. watching TV on a smart phone)
Cross-media campaigns
Marketing strategies that use multiple platforms (e.g. a film being promoted through trailers, social media, and posters)
Impact of digital platforms
Distribution has become faster and global, making products accessible via streaming and digital downloads
Mass audience
A broad general audience that media products are often targeted towards (leg. National newspapers, mainstream films)
Niche audience
A small specialised audience with specific interests (e.g. indie films, niche magazines)
Demographics
Statistical data related to the population
Socioeconomic status
Social class and income levels
Psychographics
Lifestyles, values, and beliefs that shape audience choices (e.g. adventurous, conservative)
Psychographics
Lifestyles, values, and beliefs that shape audience choices (e.g. adventurous, conservative)
PAMCo
The body that measures audience readership of newspapers and magazines
RAJAR
Measures radio audience sizes in the uk
BARB
Broadcast audience research board, tracks tv audience data
Primary research
Collecting original data directly from sources e.g. questionnaires, interviews, focus groups
Secondary research
Using existing data from books, internet sources, and reports
Qualitative data
Non-numerical insights such as opinions and motivations
Quantitative data
Numerical data that can be measured and compared
SWOT analysis
A framework for assessing strengths, weaknesses, opportunities and threats of a product or company
PEST analysis
Analysing the political, economic, social, and technological factors that influence media products
Data analysis
Techniques to identify trends and insights from research data to inform rupture production or marketing decisions
Director
Oversees creative aspects of a film/tv show
Editor
responsible for post-production editing
Camera operator
Films the action
Makeup artist
Prepares actors’ appearances for media productions
Media industry: magazine
Example
Vogue and GQ (fashion)
Media industry: Newspapers
Example
The times ( political commentary , business)
Media industry: television
example
Channel 4 (public service, innovative content)
Netflix (streaming, original productions)
Media industry: film
Example
A24 (independent films)
Universal pictures (major studio)
Media industry: web media
Example
YouTube (user generated content, web videos)
Media industry: web media
Example
YouTube (user generated content, web videos)
Media industry: radio
Example
BBC Radio 1 (pop, youth music)
Spotify( streaming, podcasts, personalised music)
Media industry: video games
Example
Ubisoft (assassins creed, action adventure games)
Miss en scene
The arrangement of everything that appears in the frame (e.g. location, props, costumes, lighting, colour)
Camerawork
Techniques used to film (shot types, angles, movement)
Sound
Both production and post production elements, including dialogue, sound effects and music
Print layout
The way images and text are arranged on a page or website
House style
Consistent design choices across a brand (colour scheme, fonts)
ASA
regulates advertising standards in the uk
BBFC
Classifies films in the uk based on content
OFCOM
Regulates tv, radio, and telecommunications
IPSO
Regulates the press and newspapers
PEGI
Responsible for age ratings of video games
Copyright
The legal right to protect original work from being copied or distributed without permission
Intellectual property
Creations of the mind that can be legally owned and protected
Censorship
The practice of suppressing or limiting content deemed inappropriate or harmful
Ethical issues
Concerns related to how media might affect audiences
Self regulation
When the media institutions set and follow their own guidelines to ensure content meets legal and ethical standards
Mode of address
The way in which a media text ‘speaks to’ its target audience
Connotation
The feelings or ideas that a word suggests
Connotation
The feelings or ideas that a word suggests
Denotation
The literal or primary meaning of a word
Conglomerate
One overall company owns a number of smaller companies called subsidiaries. These subsidiary businesses run independently but support the wider goals and objectives of the parent company
For example a conglomerate use their subsidiaries to promote and market a media product
Subisdiaries
Companies controlled by a holding company
Preferred reading
Interpreting it the way the writer is wanting you to
Joint venture
When a media company works with another company on a project that is mutually beneficial for both parties
