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Media > Exam Unit 1 > Flashcards

Exam Unit 1 Flashcards

1
Q

Conglomerate

A

A large company that owns numerous smaller companies across various sectors of the media industry (e.g. Disney)

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2
Q

Independent company

A

A smaller company not owned by a conglomerate, often producing niche or specialised media products

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3
Q

Public service model

A

Media institutions that operate to serve the public interest rather than for profit

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4
Q

Vertical integration

A

When a company owns multiple stages of production and distribution within the same industry

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5
Q

Horizontal integration

A

When a company expands by acquiring or merging with companies at the same level of production (e.g. a tv station buying another tv station)

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6
Q

Synergy

A

Cooperation between different sections of a conglomerate to promote a media product across various platforms

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7
Q

Cross-media promotion

A

Advertising a product using multiple media channels (e.g. promoting a film on tv, social media, and billboards

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8
Q

Traditional advertising

A

Methods such as tv adverts, print ads in newspapers , and radio sports

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9
Q

Contempary advertising

A

Modern methods including social media ads, pop ups, and online banners

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10
Q

Distribution

A

The process of getting media products to an audience, us in methods such as streaming services, physical media (DVDs), or cinemas

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11
Q

Technological convergence

A

The merging of two different forms of media into a single digital platform (e.g. watching TV on a smart phone)

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12
Q

Cross-media campaigns

A

Marketing strategies that use multiple platforms (e.g. a film being promoted through trailers, social media, and posters)

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13
Q

Impact of digital platforms

A

Distribution has become faster and global, making products accessible via streaming and digital downloads

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14
Q

Mass audience

A

A broad general audience that media products are often targeted towards (leg. National newspapers, mainstream films)

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15
Q

Niche audience

A

A small specialised audience with specific interests (e.g. indie films, niche magazines)

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16
Q

Demographics

A

Statistical data related to the population

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17
Q

Socioeconomic status

A

Social class and income levels

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18
Q

Psychographics

A

Lifestyles, values, and beliefs that shape audience choices (e.g. adventurous, conservative)

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19
Q

Psychographics

A

Lifestyles, values, and beliefs that shape audience choices (e.g. adventurous, conservative)

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20
Q

PAMCo

A

The body that measures audience readership of newspapers and magazines

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21
Q

RAJAR

A

Measures radio audience sizes in the uk

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22
Q

BARB

A

Broadcast audience research board, tracks tv audience data

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23
Q

Primary research

A

Collecting original data directly from sources e.g. questionnaires, interviews, focus groups

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24
Q

Secondary research

A

Using existing data from books, internet sources, and reports

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25
Q

Qualitative data

A

Non-numerical insights such as opinions and motivations

26
Q

Quantitative data

A

Numerical data that can be measured and compared

27
Q

SWOT analysis

A

A framework for assessing strengths, weaknesses, opportunities and threats of a product or company

28
Q

PEST analysis

A

Analysing the political, economic, social, and technological factors that influence media products

29
Q

Data analysis

A

Techniques to identify trends and insights from research data to inform rupture production or marketing decisions

30
Q

Director

A

Oversees creative aspects of a film/tv show

31
Q

Editor

A

responsible for post-production editing

32
Q

Camera operator

A

Films the action

33
Q

Makeup artist

A

Prepares actors’ appearances for media productions

34
Q

Media industry: magazine
Example

A

Vogue and GQ (fashion)

35
Q

Media industry: Newspapers
Example

A

The times ( political commentary , business)

36
Q

Media industry: television
example

A

Channel 4 (public service, innovative content)
Netflix (streaming, original productions)

37
Q

Media industry: film
Example

A

A24 (independent films)
Universal pictures (major studio)

38
Q

Media industry: web media
Example

A

YouTube (user generated content, web videos)

39
Q

Media industry: web media
Example

A

YouTube (user generated content, web videos)

40
Q

Media industry: radio
Example

A

BBC Radio 1 (pop, youth music)
Spotify( streaming, podcasts, personalised music)

41
Q

Media industry: video games
Example

A

Ubisoft (assassins creed, action adventure games)

42
Q

Miss en scene

A

The arrangement of everything that appears in the frame (e.g. location, props, costumes, lighting, colour)

43
Q

Camerawork

A

Techniques used to film (shot types, angles, movement)

44
Q

Sound

A

Both production and post production elements, including dialogue, sound effects and music

45
Q

Print layout

A

The way images and text are arranged on a page or website

46
Q

House style

A

Consistent design choices across a brand (colour scheme, fonts)

47
Q

ASA

A

regulates advertising standards in the uk

48
Q

BBFC

A

Classifies films in the uk based on content

49
Q

OFCOM

A

Regulates tv, radio, and telecommunications

50
Q

IPSO

A

Regulates the press and newspapers

51
Q

PEGI

A

Responsible for age ratings of video games

52
Q

Copyright

A

The legal right to protect original work from being copied or distributed without permission

53
Q

Intellectual property

A

Creations of the mind that can be legally owned and protected

54
Q

Censorship

A

The practice of suppressing or limiting content deemed inappropriate or harmful

55
Q

Ethical issues

A

Concerns related to how media might affect audiences

56
Q

Self regulation

A

When the media institutions set and follow their own guidelines to ensure content meets legal and ethical standards

57
Q

Mode of address

A

The way in which a media text ‘speaks to’ its target audience

58
Q

Connotation

A

The feelings or ideas that a word suggests

59
Q

Connotation

A

The feelings or ideas that a word suggests

60
Q

Denotation

A

The literal or primary meaning of a word

61
Q

Conglomerate

A

One overall company owns a number of smaller companies called subsidiaries. These subsidiary businesses run independently but support the wider goals and objectives of the parent company
For example a conglomerate use their subsidiaries to promote and market a media product

62
Q

Subisdiaries

A

Companies controlled by a holding company

Media (3 decks)

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