Exam Questions

Question 1

4 advantages of a conglomerate structure

Answer 1

Cheaper to advertise
Products will have a large budget
Products will have a larger audience reach
Communications faster

Question 2

3 ways that tv and radio presenters can use social media to interact with audiences

Answer 2

Snapchat feed to show images of events at the station or some roadshows by presents
Launch competitions using social media to ask listeners to take part in
Asking viewers to load images to instagram about a specific topic

Question 3

Two advantages of using a tablet device to watch a TV programme or film

Answer 3

Allows to watch live programs when not at home (1) this means that sporting or water cooler events and programmes will never be missed (1)

A range of on demand TV apps can be downloaded on tablets so different channels can be watched (1) unlike proprietary devices, such as love island where you cannot watch this content of different channels other than itv (1)