Exam #4 Part 2 Flashcards
Advertising Objectives (3)
- to inform
- to persuade
- to remind
Types of Advertising (7)
- Institutional
- product
- competitive (direct or indirect action)
- comparative
- pioneer
- reminder
- corrective
Institutional Advertising
Tries to promote an organization’s image, reputation, or ideas.
Product Advertising
Tries to sell a product
Competitive Advertising
Tries to develop selective demand for a specific brand
Comparative Advertising
Makes specific brand comparisons using actual product names
Pioneer Advertising
Tries to develop primary demand for a product category
Reminder Advertising
Tries to keep the product name before the public
Corrective Advertising
Tries to correct previously deceptive advertising
Select the Appeal (5)
- Logic and emotion
- Celebrity appeal
- Sex appeal
- Power of novelty
- Subliminal Advertising
Logic and emotion
Value/syrupy «> Terrifying
Celebrity appeal (3)
- Physically attractive
- Trusted by public
- Image compatible with product
Sex appeal
associate product with pleasure
Power of novelty
make ads really stange
Subliminal Advertising
Subconscious visual or audio messages