Exam 3 (Horkheimer) Flashcards
1
Q
What characterizes the “culture industry”?
A
- Monopoly
- “Mass” Production
- Technology
2
Q
What is the significant problems of the “Culture Industry”
A
- Control is concentrated by fewer and fewer hands.
- All cultural products are commodities - lose any genuine meaning.
- Technology becomes a rationale for perpetuating the system.
3
Q
How is the individual seen in the “Culture Industry”
A
- The individual is an illusion
- They too mass produced
- “Individualization at the expense of individuality”
4
Q
How is advertising understood in the culture industry
A
Culture not merely a reflection of economic processes, but its own industry - media and mass marketing.
