Exam 3 (Chapters 8-10) Flashcards
(104 cards)
Define Conformity
a change in one’s behavior due to the real or imagined influence of
other people
Examples or Conformity
-You’re in the hall, waiting to get into your classroom when you hear the fire
alarm ring. You look around at the other people in the hall. They all start hurrying to the exits, so you do the same.
-You plan to study for your upcoming quiz tonight, but your friends text you to
grab dinner and hang out. You don’t want them to be annoyed at you if decline them again, so you decide to join them.
-You’re taking a quiz when you’re stumped on one question. You could cheat
and peak at your notes, but then you think about how disappointed your parents would be if they knew you cheated, so choose not to.
What are the two types of influence?
-Informational social influence
-Normative social influence
Define Informational Social Influence
-relying on other people as a source of information to guide our behavior
(We conform because we believe that others’ interpretation of an ambiguous
situation is more correct than our own and can help us choose an appropriate course of action)
Example of Informational Social Influence
If there is a potential hurricane, we talk to family/friends/others to see
what they plan to do, who is evacuating or not, how they were preparing, etc.
and follow their lead. We also pay attention to the news, meteorologists, and
other experts because we assume they know what they are talking about.
What occurred during Sherif’s experiment?
-Had participants estimate how far a dot of light had moved
-Participants were then placed in a group together and had to state outloud their estimates
-Results:
-Over several trials of voicing their estimates, their estimates converged to a
common estimate
What was the conclusion on Sherif’s experiment?
People used each other as a source of information bc they thought others would know more than them
Define Private acceptance
conforming to other people’s behavior out of a genuine belief that what they are doing or saying is right
When will people conform?
- When the situation is ambiguous
- When the situation is a crisis
- When there are experts present
What happens when the situation is ambiguous?
When you don’t know what’s going on, it’s natural to look to others for some
guidance
example of when a situation is ambiguous
Take the hurricane example again. We don’t know how dangerous it
will be, where exactly it will make landfall, whether or not we’ll lose
power, etc. Because of all these uncertainties, we tend to seek
information from others to help us decide how to act.
What bout when their is an expert present?
The more expertise or knowledge a person has, the more valuable we
see them as a source of information
Example of when their is an expert present?
When there is a risk of a hurricane, many of us watch/read the news
and listen to meteorologists and emergency response teams. Because
we see them as experts, we assume they know what they are talking
about, and we’re more likely to follow their guidance.
Define social norms
the implicit or explicit rules a group has for the acceptable behaviors,
values, and beliefs of its members
Define Normative social Influence
-going along with what other people so in order to be liked and
accepted by them
What is an example of Normative social influence?
You don’t want to go to a party, but you do it anyway because you don’t want your friends to be mad at you.
( We publicly conform with the group’s beliefs and behaviors but do not always privately accept them)
Normative social influence results in ______
Public Compliance
Define Public Complance
-conforming to other people’s behavior publicly without necessarily
believing in what they are doing or saying (You don’t necessarily agree with the behavior but you do it anyway)
What occurred in Asch’s line-judgement?
-Put the participant into a
group of 8 (1 participant; 7
confederates)
-Presented the group with a
line and asked them to match
that line to one of three
choices
-There was clearly a correct
answer
- All confederates gave the wrong answer and then the participant would
have to give his choice last
What were the results on Asch’s line-judgement?
◦Many people conformed
even though the group’s answer was clearly wrong
◦76% of the participants
conformed on at least one trial
◦On average, people
conformed on about 1/3 of the time
Why did poeple conform during Asch’s line study?
people conformed because of normative social influence
◦The fear of being the lone dissenter was so strong that people conformed, at
least some of the time ◦People knew they were giving the wrong answer but did it anyway to not go
against the group
What happened in Asch’s line variation study?
-In this study, confederates gave the wrong answer, same as in the
original study
-However, in this variation, Asch had the participant write his answer on
the piece of paper instead of saying it out loud
◦The participant did not have to worry about what the other group members thought of him because they would never find out what his answers were
Results:
◦Conformity dropped considerably
◦Ps conformed only 1.5 times of the 12 trials
Social Impact Theory
conforming to social influence depends on the group’s:
◦Importance
◦Immediacy
◦Number of member
Social Impact Theory (strength/importance)
how important the group is to you
◦The stronger the group (or the more important the group is to you) the
more likely you’ll conform to normative pressures