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Comm Tech > Exam #3 > Flashcards

Exam #3 Flashcards

1
Q

What is hardware?

A

equipment you handle to use communication tech & the equipment used to make the messages.

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2
Q

list some production hardware:

A

TV cameras, mircophones, editing equipment

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3
Q

What is consumer hardware?

A

DVR, cell phone, DirecTV sattelite dish

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4
Q

what are the three types of production?

A

equipment/ hardware
instructions/ software
messages/ content

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5
Q

What do distributors do?

A

get hardware and software to consumers (Best Buy) and disseminate content (Google & TV)

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6
Q

Can a company produce and distribute?

A

Yes- TV

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7
Q

What is disintermediation?

A

the process of eliminating layers of distribution

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8
Q

Give an example of disintermediation and how?

A

Netflix, DVDs of a movie would be sold by the studio to a national distributor, which would then deliver them to HH. But Netflix cuts out one step of the distribution process, directly bridging movie to consumers

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9
Q

Give an example of disintermediation in music

A

iTunes, #1 music distributor

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10
Q

What are 5 comm tech industries?

A 
Mass media
Telecommunications
Computers
Consumer Electronics
Internet
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11
Q

What does the mass media industry include?

A

books, newspapers, periodicals, movies, radio and television

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12
Q

What does the telecommunication industry include?

A

networking, landlines, long distance, wireless and voice over internet

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13
Q

What does the computer industry include?

A

hardware ( desktops, laptops, tables) and software

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14
Q

What does consumer electronics include?

A

audio and video electronics, video games and cameras

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15
Q

what does internet include?

A

enabling equipment, network providers, content providers and service

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16
Q

What is vertical integration?

A

hardware companies into software and content (Sony)

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17
Q

What is the best example of vertical integration?

A

COMCAST, started out as cable TV to rural areas, now it is the largest cable company, largest internet provider, 3rd largest telephone carrier, own pro bball & hockey team, movie streaming etc.

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18
Q

what is the old “mass market”?

A

physical limit for retailers, advertising to large audience

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19
Q

what is significant about the “S curve”

A

time varies, rate varies and peak varies. s curve patterns repeats time after time.

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20
Q

who developed the diffusion of innovations?

A

Everett Rogers

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21
Q

What is the diffusion of innovations?

A

explains how an innovation is communicated over time through different channels to members of a social system

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22
Q

What is innovation decision making?

A

whether we adopt new technology or reject

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23
Q

What are the 5 steps in the diffusion process?

A 
knowledge
persuasion
decision
implementation
confirmation
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24
Q

What is knowledge?

A

awareness that a new thing exist

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25
Q

what is persuasion?

A

favorable or unfavorable attitude towards technology

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26
Q

what is decision?

A

additional actions that lead to ultimate decision to purchase or not

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27
Q

what is implementation?

A

yes we are going to purchase (experiment)

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28
Q

what is confirmation?

A

seeking reassurance that we bought the right thing

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29
Q

What is an innovator?

A

first people to get new innovations: high income, educated, younger

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30
Q

What is a laggard?

A

unadaptable, lower income, less education, older, socially closed

31
Q

What is the chasm?

A

bridging the gap between those elements

32
Q

Who discovered crossing the chasm?

A

Jeffrey Moore

33
Q

Who discovered PC?

A

Herman Hollerith

34
Q

Brief History of computers?

A

U.S bureau of the census needed a new way to meet its constitutional mandate to conduct a decennial headcount , Herman built a mechanical counting device-punch cards. then became first practical use of a “computer”

35
Q

Who took over the computer?

A

U.S Military

36
Q

What is the first programmable computer?

A

Mark I

37
Q

What does IMB stand for?

A

International business machines

38
Q

What is CPU? What does it do?

A

Central processing unit, the brain of the computer and performs math and logic tasks .

39
Q

What is RAM?

A

random access memory, brain memory

40
Q

What are transistors?

A

switch that blocks or accepts signals, they replaced vacuum tubes.

41
Q

What is MITs Altair 8800?

A

first computer they sent out a kit and you build it yourse;f

42
Q

What was the first already put together computer?

A

Commodore PET

43
Q

PC development parallels

A

amateur enterprise (like radio), very strong personalities, high priced limited utility

44
Q

Diffusion of PCs

A

relative advantage, complexity, social information processing

45
Q

What is illusion of precision?

A

we believe that something coming out of a computer is completely accurate

46
Q

what was the first “internet” called ?

A

ARPA ran by US military

47
Q

Internet hailed as:

A

national unity, global interaction, individual enlightenment

48
Q

Who is Ray Tomlinson?

A

credited to addressing via “@”

49
Q

What was the largest service in the world?

A

AOL

50
Q

What is the #1 internet activity?

A

Email

51
Q

Tyranny of Email?

A

too much info, loss in comm (message isn’t clear), lack of context, deterioration of eyesight, on call 24/7

52
Q

What does WWW stand for ?

A

World Wide Web

53
Q

Where did GOPHER originate?

A

University of Minnesota

54
Q

What was GOPHER?

A

navigate around internet system that relied on mouse that clicked on word and it sent you somewhere else

55
Q

Who is Tim Berners-Lee?

A

Father of the Web (GOPHER)

56
Q

What was the first text base search system?

A

Archie

57
Q

What was the first full text search?

A

WebCrawler

58
Q

What two strudents from Standford created Google?

A

Sergay Brenn and Larry Page

59
Q

What ways are there to online marketing communication?

A

social media, online advertising, viral campaigns, paid search, digital coupons

60
Q

What is E-commerce?

A

transactions completed over a computer mediated network

61
Q

What is E-business?

A

encompasses procedures for business that are conducted over a computer-mediated network,such as ordering new materials to aid in the production of goods, as well as marketing to customers and processing their orders

62
Q

What are the Top E-Commerce Merchandisers?

A
  1. Amazon
  2. Walmart
  3. Target
  4. Etsy
63
Q

What advantages does E-Commerce add to businesses?

A

access to new markets, new business opportunity, efficient targeting, customer engagement, reduced operating costs,

64
Q

What is Broadband?

A

Highspeed internet access

65
Q

How is Broadband encouraged?

A

TCOM act of 1996, national broadband plan, federal grants for rural access, subsidies for low income

66
Q

What country is #1 using internet?

A

Iceland

67
Q

What is Pew findings #1?

A

people use email and SNS to enhance connections and increase communicaton

68
Q

Pew finding #2

A

different people use internet differently

69
Q

Pew findings #3

A

internet helps in everyday life

70
Q

Pew findings #4

A

more serious internet use with experience

71
Q

Pew findings #5

A

broadband intensifies internet use

72
Q

Pew findings #6

A

E-citizens creating new civic environement

73
Q

Pew findings #7

A

biggest shift in healthcare

Comm Tech (4 decks)

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