Exam #1 Flashcards
What are enabling factors?
Factors that help make technology possible in the first place
What are limiting factors?
Factors that impede or block the adoption of the impact technology
What are motivating factors?
Gives us incentive to adopt a new technology
What are inhibiting factors!
Factors that provide a disincentive of the success of technology
How has communication technology impacted your life?
Connection, information, productivity, convenience, options, opportunity, complexity, dependence
What are the characteristics of optimistic assumptions toward technology?
Easier life, control, more productive/efficient, more information/knowledge, positive economic impact, breakdown of geographic barriers
What are some characteristics of the pessimistic assumption of technology?
Dehumanizing, Gaps /inequities, information overload, more complexity, and loss of privacy
What are millennials?
People ages 18 to 36
What is technological determinism?
Viewpoint of technology and its impact
Who is Marshall McLuhan?
Said the same words spoken face-to-face putting on a paper or presented on TV will be three different messages
What are some critiques of Comm tech?
The demoralizing/dehumanizing, threats to our culture, cause for war, national dangerous/security concerns, unsophisticated materials
List three communication technologies that are on their way out?
Wire telephone, VCR, CD
Name asynchronous communication technologies
DVR, text, email
What did asynchronous communication do?
Gave receivers more control they got to choose when they want to respond
What is the first radio station called, where was it and what year?
KDKA Pittsburgh 1920
Who was the first to articulate a network of radio stations that broadcast the same station multiple places?
David Sarnoff
What was the first network in and what year?
NBC 1926
Who created the first car radio?
Motorola
Uses and gratifications of radio?
Entertain, escapism, inform
What is media system dependency?
Bring families together, companionship, politics, national culture
What is social learning theory?
Radio sales, culture of consumption, reinforce stereotypes
What is the FCC stand for?
Federal Communications Commission
What are the communication act of 1934 do?
Owned seven stations
Eventually with the communication act of 1934 do?
Said you can only 18 AM & 18 FM stations
