Exam #1 Flashcards

0
Q

What are enabling factors?

A

Factors that help make technology possible in the first place

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1
Q

What are limiting factors?

A

Factors that impede or block the adoption of the impact technology

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2
Q

What are motivating factors?

A

Gives us incentive to adopt a new technology

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3
Q

What are inhibiting factors!

A

Factors that provide a disincentive of the success of technology

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4
Q

How has communication technology impacted your life?

A

Connection, information, productivity, convenience, options, opportunity, complexity, dependence

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5
Q

What are the characteristics of optimistic assumptions toward technology?

A

Easier life, control, more productive/efficient, more information/knowledge, positive economic impact, breakdown of geographic barriers

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6
Q

What are some characteristics of the pessimistic assumption of technology?

A

Dehumanizing, Gaps /inequities, information overload, more complexity, and loss of privacy

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7
Q

What are millennials?

A

People ages 18 to 36

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8
Q

What is technological determinism?

A

Viewpoint of technology and its impact

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9
Q

Who is Marshall McLuhan?

A

Said the same words spoken face-to-face putting on a paper or presented on TV will be three different messages

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10
Q

What are some critiques of Comm tech?

A

The demoralizing/dehumanizing, threats to our culture, cause for war, national dangerous/security concerns, unsophisticated materials

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11
Q

List three communication technologies that are on their way out?

A

Wire telephone, VCR, CD

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12
Q

Name asynchronous communication technologies

A

DVR, text, email

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13
Q

What did asynchronous communication do?

A

Gave receivers more control they got to choose when they want to respond

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14
Q

What is the first radio station called, where was it and what year?

A

KDKA Pittsburgh 1920

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15
Q

Who was the first to articulate a network of radio stations that broadcast the same station multiple places?

A

David Sarnoff

16
Q

What was the first network in and what year?

A

NBC 1926

17
Q

Who created the first car radio?

A

Motorola

18
Q

Uses and gratifications of radio?

A

Entertain, escapism, inform

19
Q

What is media system dependency?

A

Bring families together, companionship, politics, national culture

20
Q

What is social learning theory?

A

Radio sales, culture of consumption, reinforce stereotypes

21
Q

What is the FCC stand for?

A

Federal Communications Commission

22
Q

What are the communication act of 1934 do?

A

Owned seven stations

23
Q

Eventually with the communication act of 1934 do?

A

Said you can only 18 AM & 18 FM stations

24
Q

What is the telecommunications act of 1996 do?

A

Made no limits on how many radio stations you can own