Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Mass Communications > Exam 3 > Flashcards

Exam 3 Flashcards

1
Q

Art Director is

A

The person who designs the physical look of a film.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Best Boy is

A

Lightening director’s (gaffers) assistant.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Blind Booking is

A

Forcing theater owners to reserve movies without previewing them.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Block Booking is

A

Forcing theater owners to show movies with unknown stars in order to get movies with established stars.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Cinematographer is

A

The director of photography.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Continuity Supervisor is

A

Film crew member in charge of making sure shots match up.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Executive Producer is

A

The person who finds the financing for a film and puts the package together.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Gaffer is

A

Lighting director

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Independent Films are

A

Movies that are not made by one of the major studios.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Key Grip is

A

Member of film crew who sets up and moves cameras.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Kinetograph is

A

Early motion picture camera invented by Thomas Edison.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Kinetoscope is

A

Early motion picture projector invented by Thomas Edison.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Line Producer is

A

People who lead the actual day-to-day work of making a film.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Nickelodeons are

A

Small early movie theaters.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Peep Shows are

A

Amusement parlor boxes containing moving rolls of still pictures.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Pirating is

A

The illegal copying and selling of movies.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Trailers are

A

Brief previews of coming movies shown in theaters.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Analog Recording is

A

A recording technique in which representation of the sound wave is stored directly onto the recording medium.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Arranger is

A

A professional who adapts a song for specific singers and other musical elements.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Artist & Repertoire Executives are

A

Specialists in the music industry who discover and develop the groups and performers.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Compact Discs are

A

Plastic discs with digitally encoded music or speech read by lasers.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

Gramophone is

A

Early playback device using a flat disc with lateral grooves cut on one side.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

High-Fidelity Sound is

A

Recorded sound true to the original.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

Hip-Hop is

A

The backing music for rap; also refers to the culture of rap.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

Independent Label is

A

Any recording industry company not owned by one of the major labels.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

Jukebox is

A

A coin-operated phonograph.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

Lyricist is

A

A professional who specializes in writing the words of a song.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

MP3 is

A

The name for compressed digital audio files that enable music to be downloaded from the Internet.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
29
Q

Phonograph is

A

Thomas Edison’s name for his first recording device. Originally a trademark, the name eventually became generic for all home record players.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
30
Q

Producer is

A

In the music industry, the person who oversees the making of a master recording.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
31
Q

Rap is

A

Music composed of rhymed speech over drumbeats.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
32
Q

Track is

A

A single recorded sound source, used in multitrack recording.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
33
Q

Tweeters are

A

Small speakers that reproduce high sounds.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
34
Q

Victrola is

A

Early hand-cranked record player introduced by the Victor Company.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
35
Q

Woofers are

A

Large speakers that reproduce low sounds.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
36
Q

Amplitude Modulation (AM) is

A

Radio transmission created by changing (modulating) the power (amplitude) of the carrier wave.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
37
Q

Audion is

A

A tube invented by Lee De Forest that was designed to pick up and amplify radio signals; also known as a vacuum tube.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
38
Q

Call Letters are

A

Broadcast station identifications assigned by the FCC.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
39
Q

Daypart is

A

Time divisions that radio or TV stations make in the day in order to schedule appropriate programming.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
40
Q

Digital Radio is

A

Signal transmissions by assigned numbers rather than analog waves.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
41
Q

Electromagnetic Spectrum is

A

The range of frequencies that can be used for transmitting radio waves with electricity.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
42
Q

Format is

A

Consistent programming formula with recognizable sound and personality.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
43
Q

Frequency Modulation (FM) is

A

Radio transmissions created by changing (modulating) the speed (frequency) at which sound waves are generated.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
44
Q

Morse Code is

A

Telegraph code of dots and dashes invented by Samuel Morse.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
45
Q

Network is

A

A group of interconnected broadcast stations that share programming and the parent company that supplies that programming.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
46
Q

Network Affiliate is

A

A local station that has a contractual relationship to show a network’s programming.

47
Q

Owned and Operated Stations (O&Os) are

A

Broadcast stations possessed by and run by the network; they usually carry everything the network provides.

48
Q

Payola is

A

A practice in which record companies paid radio station personnal to play certain records.

49
Q

Sampling is

A

Measurements taken from a small percentage of the audience, chosen to represent the behavior of the entire audience; broadcast ratings are a form of sampling.

50
Q

Spectrum Scarcity is

A

Limited nature of broadcast frequencies.

51
Q

Top 40 is

A

Radio format in which the current 40 best-selling songs are played in rotation.

52
Q

Transistor is

A

A durable, solid-state, miniature version of the large and fragile vacuum tubes used in early radios.

53
Q

Wireless Telegraphy is

A

Name for early radio transmissions, before human voices could be carried on the airwaves.

54
Q

Channel Allocation is

A

The placement of assigned spots on the electromagnetic spectrum to individual broadcast stations.

55
Q

Community Antenna Television (CATV) is

A

The first cable television systems, designed to give viewers in hard-to-reach areas satisfactory reception from their nearest broadcast television stations.

56
Q

High-Definittion Television (HDTV) is

A

Digital technology for transmitting television programs using more than double the standard number of scanning lines, creating a clearer, larger picture.

57
Q

Importation is

A

In cable television, the bringing in of additional signals from distant stations.

58
Q

Lines of Resolution is

A

Rows of pixels, or lighted dots, that make up a television picture image.

59
Q

Must-Carry Rules are

A

FCC regulations that require cable systems to carry all local television stations within the system’s area of coverage.

60
Q

Pixels are

A

The colored dots that make up a video image. Each pixel is a single unit of screen information.

61
Q

Public Broadcasting System (PBS) is

A

Government-sponsored association of public television stations designed to facilitate the sharing of programs.

62
Q

Rating is

A

The percentage of all homes equipped with radios or televisions that are tuned to a particular station at a particular time.

63
Q

Share is

A

The percentage of homes in which the radio or television is in use and tuned to a particular station.

64
Q

Sweeps Months are

A

Months in which local stations use the ratings to set their basic advertising rates for the next three-month period–currently, Nov., Feb., May, and July.

65
Q

V-Chip is

A

An electronic device that can be set to recognize and block programs with a particular rating.

66
Q

Videocassette Recorder (VCR) is

A

An improvement on the videotape recorder, it uses cassette tapes instead of reels.

67
Q

Browser is

A

A software program that enables a user to move around the Internet.

68
Q

Buffering is

A

Downloading and saving a video file at the same time it is being viewed.

69
Q

Cookie is

A

Identification code placed on user’s computer by a web server; the message is then sent back to the server to identify the user each time the browser requests a page from the server.

70
Q

E-Commerce is

A

The selling of goods and services online.

71
Q

Hacker is

A

One who uses programming skills to gain illegal access to computer networks or files.

72
Q

Hypertext Links are

A

Highlighted words and images within a web page that allow the user to move to another site by pointing and clicking a mouse button.

73
Q

Packet Switching is

A

Sending digital messages in chinks through any open pathway, to be reassembled at their destination.

74
Q

Phishing is

A

Sending fake e-mails to get victims to reveal sensitive information.

75
Q

Portals are

A

Sites from which users begin their web surfing.

76
Q

Protocols are

A

Software codes that enable one computer to communicate with another.

77
Q

Spam is

A

Unsolicited e-mail messages.

78
Q

Spyware is

A

Programs that track Internet users’ activities and report them back to advertisers.

79
Q

Streaming is

A

Sending live video and audio over online applications.

80
Q

Uniform Resource Locator (URL) is

A

An Internet address that connects the user to a website on a particular computer.

81
Q

World Wide Web is

A

A simplified means of navigating the Internet based on hypertext links and graphical user interfaces.

82
Q

Accreditation is

A

Certification by an industry association.

83
Q

Attribution is

A

The act of providing the source for information that appears in news reports.

84
Q

Canned News are

A

Press releases designed to be inserted into newspaper feature or editorial sections with no change.

85
Q

Crisis Management is

A

Public relations activity used to repair a client’s public image following an emergency.

86
Q

Exclusive is

A

A story granted to just one news outlet.

87
Q

Freebies are

A

Anything given away by public relations practitioners to promote a favorable relationship with media gatekeepers.

88
Q

Greenwashing is

A

The public relations practice of covering up environmental problems by associating a client with beneficial environmental actions.

89
Q

Hype is

A

Dramatic publicity techniques.

90
Q

Integrated Marketing is

A

Public relations and advertising working together.

91
Q

Leaks are

A

Unauthorized disclosures to the press.

92
Q

Lobbying is

A

Any attempt to influence the voting of legislators.

93
Q

News Hook is

A

The angle or approach that makes information newsworthy.

94
Q

Publicity Stunt is

A

Any action designed to create a human interest story; many are outlandish or outrageous.

95
Q

Public Relations are

A

All the activities that maintain a beneficial relationship between an organization and its various publics.

96
Q

Trial Balloons are

A

Leaks in which the source reveals that some action is being considered, in order to test public feeling about the action before going ahead with it.

97
Q

Whitewashing is

A

The practice of using public relations messages to cover up problems without correcting them.

98
Q

Advocacy Ads are

A

Ads designed to affect public opinion or government policy.

99
Q

Bait-and-Switch Advertising is

A

Techniques in which a seller provides bait in the form of an advertised bargain and a switch when the customer is talked into a more expensive product.

100
Q

Circulation Waste is

A

That part of advertising received by people whom the advertiser has no interest in reaching.

101
Q

Clutter is

A

The glut of ads that compete for the public’s attention.

102
Q

Consumer Advertising is

A

Ads directed to the retail customer.

103
Q

Corrective Ads are

A

Ads designed to rectify an inaccurate impression.

104
Q

Counter-advertising is

A

Ads designed to fight an image that is not in the public interest.

105
Q

Full-Service Agencies are

A

Ad agencies that supply all advertising and marketing services.

106
Q

Guerrilla Advertising is

A

Advertising that uses unorthodox tactics.

107
Q

Handbills are

A

Announcements on single sheets of paper.

108
Q

In-House Agencies are

A

Organizations built into a corporate structure.

109
Q

Positioning is

A

The process of finding specific customer types and creating advertising appeals for them.

110
Q

Public Service Announcements (PSAs) are

A

Any message carried by a station, network, or cable provider, free of charge, for its informational service to the viewer.

111
Q

Puffery is

A

Exaggeration in advertising claims.

112
Q

Target Marketing is

A

The process of breaking up the advertising audience into diverse segments to reach those individuals most likely to purchase a particular product.

113
Q

Trade Advertising is

A

Business-to-business promotions.

Mass Communications (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions