Exam 1 Flashcards
Which of the following is true about a mass?
It has been argued that it could not physically be possible until the start of early print media.
It is a large group of people spread across a large distance.
It is heterogeneous in its make-up.
It was a concept that was of interest to sociologist Harold Blumer.
A feedback loop was an important part of the traditional mass communication process.
False
The displacement of a nation’s customs with those of another country is known as:
Cultural Imperialism
In the economy of mass media, what is the product being sold?
Members of the audience
Which of the following is a way to categorize an audience based upon their habits, purchases, and way of life?
Lifestyle Categories
As the number of media choices increases, the size of each individual audience for each individual media outlet decreases. What is this phenomenon known as?
Audience Erosion
Which of the following is NOT a lifestyle category?
Learners
During the recent Winter Olympics advertisements were aired every night that promoted the upcoming film “Captain America: Winter Soldier” and also featured footage of athletes winning their sporting events at the Sochi Winter Olympics. What is this an example of?
Cross merchandising based on a contract
The bigger a company gets the less money it can make, as explained by the economic concept of Economies of Scale.
False
The Disney Corporation is interested in purchasing the newest expansion team in the Major League Soccer league: The Orlando Mighty Kickers. What is Disney’s acquisition of this major league sports team an example of?
Horizontal Integration
Who is specifically prohibited, as it was originally written, by the First Amendment of the Constitution from making laws that violate freedom of speech, expression, and the press?
U. S. Congress
At the heart of the Supreme Court case New York Times v. Sullivan was which legal issue?
libel
Which of the following violations of privacy law occurs when there is an exhibit of an offensive invasion of someone’s private space or solitude?
intrusion
Obscenity is anything depicting sexual and excretory activities in a patently offensive manner, as measured by contemporary standards for the broadcast medium.
False
The Federal Communications Commission has the power to regulate and enforce laws for all television and radio stations, regardless of how they are transmitted.
False
The copyright sign (© / the letter “c” in a circle) is not necessary to ensure a work’s copyright protection.
True
Which of the following is true about gatekeepers?
Thanks to digital convergence, companies who provide cable, Internet, and phone into our homes all at once can be considered one of the ultimate gatekeepers.
They are a barrier that message sources have to overcome.
They are often large media corporations/industries.
They determine was issues and topics are and are not broadcast in our media
State and federal legislatures, executive agencies, and the courts all have the power to create the laws that govern mass media industries.
False
Censorship is
Any action that prohibits an act of expression from being made public.
Communication is
the process of sharing messages.
Conglomerates are
HUGE companies that have their hands in a lot of cookie jars. In other words, they are involved in lots of businesses and lots of industries
Convergence is
• When multiple forms of media (movies, TV, Internet,
radio, phone) all share the same pipeline. They all
share the same mode of distribution.
– Convergence is made possible through compatible digital
media.
– Oftentimes ONE pipeline to the home brings in
EVERYTHING. (Verizon Fois, Comcast Xfinity, etc.)
– This now about the idea of GATEKEEPER again
Cross-Merchandising is
A concrete example of
synergy)
– The promotion of products, brands, or services in
one form so that it can be sold more in another form
– Two types of Cross Merchandising
• Cross Merchandising based on a contract
– Anytime you see characters from cartoons marketed
on food products, fruit snacks, Happy Meals…THIS is
cross merchandising, likely based on a contract
• Cross Merchandising made possible by media
conglomerates
–When a giant corporation owns multiple channels, outlets, publications, and theme-parks, cross-merchandising becomes super easy and cheap.
Cultural Imperialism is
– The displacement of a nation’s customs with
those of another country
–Often blamed for anti-Americanism overseas
Economies of Scale is
the idea that savings grow with mass production
• The bigger a companty gets, the MORE money it can make exponentially thanks to the economic concept of Economies of Scale
Feedback is
• A pathway for message recipients (the audience) to directly communicate back to the sender
First Amendment is
The parts of the U.S. Constitution’s Bill of Rights that guarantee freedoms of religion, speech, press, assembly, and petition.
Fourth Estate is
The press as an unofficial fourth branch of government.
Gatekeepers are
• People or organizations that determine what messages enter the flow of information
Horizontal Integration is
When a conglomerate buys all kinds of other
businesses
• One company owns TV stations, newspapers, radio stations, movie companies, magazine publishers, book publishers, record labels, theme parks, sports teams, etc.
Mass Communication is
Mediated communication messages transmitted to large, widespread audiences
Media is
• A conduit through which a message is communicated – Also used to refer to a person used to relay messages between dead people to living people…through this individual these ‘messages’ are communicated –NOTE: the plural of medium is media
