Exam 3

Question 1

Simple Random Sampling

Answer 1

Every member of the population has an EQUAL CHANCE of being selected

Question 2

Systematic Random Sampling

Answer 2

researchers place sampling units into a random list and draw a sample using a SKIP-INTERVAL

Question 3

Stratified Random Sampling

Answer 3

population is divided into supgroups depending on SPECIFIC CHARACTERISTICS and a random sample is taken from each group

Question 4

Cluster Sampling

Answer 4

Dividing the population into clusters based on GEOGRAPHY and then randomly select to sample one

Question 5

Secondary Data

Answer 5

information that has already been collected and published by others for purposes different from the current research

Question 6

Primary Data

Answer 6

new information collected firsthand for a specific research purpose

Question 7

Relevant Variables

Answer 7

Types of info studied in a marketing project
Ex. brand awareness, customer satisfaction

Question 8

Units of analysis

Answer 8

Entities, elements that are being studied in market research
Ex. individual, household

Question 9

Sales Invoices

Answer 9

documents issued by a seller to a buyer that detail the products or services provided, the amount due, payment terms, and the transaction date, serving as a formal request for payment