Exam 3 Flashcards
Allows brands to target decision-makers and influencers with personalized and customizable creatives.
Dynamic Ads
Allow companies to generate higher quality leads that are pre-filled with accurate LinkedIn profile data, letting members lend companies their information with a few clicks.
Lead Gen forms
A post feature to help individuals and companies engage with members by asking their opinions about various topics.
LinkedIn Polls
Posts featuring videos or images that disappear after 24 hours.
LinkedIn Stories
Allow companies to promote job opportunities and drive applicants.
Job ads
Promote company updates in the LinkedIn newsfeed to targeted audiences on desktop, mobile.
Sponsored Content
Deliver personalized messages to the LinkedIn inbox of LinkedIn members. LinkedIn also offers seamless pre-filled lead generation forms to serve as the call to action.
Message ads
Test ads appear on the right-hand section on LinkedIn desktop. Brands can add a headline, description and a 50x50 image.
Text ads
Short video ads (6 seconds or shorter) that play before, during or after another video. Viewers do not have the option to skip the ad.
Bumper ads
The first video users will see when visiting a channel.
Channel Trailer
Appear only on desktop to the right of a video player in the corner of the screen.
Display ads
480x70 image ads that appear overlaid on the bottom of the YouTube video player on the YouTube watch pages.
In-video Overlay ads
15 seconds or shorter and play before, during, or after other videos on YouTube. Viewers do not have option to skip.
Non-skippable in-stream ads
Mobile-only video ads that play on partner websites and within apps.
Outstream ads
Can be promoted before, during, or after other videos on YouTube. After 5 seconds, the viewer has the option to skip the video.
Skippable in-stream ad
Small rectangular ads that appear within the video on the right while a video is playing.
Sponsored cards
Like keywords, the ensure that videos appear in the “related” video section on Youtube.
Tag
An image uploaded with a YouTube video as the first element that catches the eye of potential views.
Thumbnail Image
Used to promote video content in places of discovery, like next to related YouTube videos, as part of YouTube search result, or on the YouTube mobile homepage.
Video discovery ads
The written text for videos containing audio.
Video transcripts and closed captions
Provides details on the performance of videos, playlists and channels that can help marketers understand which video types and topics perform best among viewers.
YouTube Analytics
Small rectangle notifications that appear in the top right-hand corner of a YouTube video when playing.
YouTube cards
Breakups YouTube video into sections, each with an individual preview. They help viewers navigate to, skip, or rewatch certain sections.
YouTube chapters
Up to four elements that are shown during the last 5-20 seconds of a video.
YouTube end screens
A collection of YouTube videos organized by category.
YouTube playlist
A regular feature appearing as part of an online publication that typically relates to a particular topic and consists of articles and personal commentary by one or more authors.
Blog
Images that appear within the body of a webpage.
In-line images
A specific form of blogging consisting of short frequent posts.
Microblogging
The audio versions of vlogs, involving recording audio, but not recorded video. The recorded audio files are streamed online or downloaded for offline listening. Podcasts on a variety of themes and topics are available.
Podcast
A blog in video format; involves a vlogger or video blogger talking to the camera in the first person, sharing their everyday activities.
Vlog
A person who posts video blogs.
Vlogger
A live web-based video or telephone conference that uses the internet to connect the individual or brand hosting the webinar to an audience of listeners or viewers.
Webinar
Shows the total number of conversions or revenue from each social media network.
Conversions report
Shows how people are talking about and engaging with a website on social media.
Data hub activity report
The most valuable type of media, as it increases brand awareness with no additional effort on the part of the in-house marketer(s).
Earned media
A web analytics service offered by Google that tracks conversions and reports website traffic.
Google analytics
Shows which website pages get shared the most on social media.
Landing Pages report
A metric that companies use to measure the willingness of customers to recommend a company’s products or services to others.
Net Promoter Score (NPS)
Shows all the website visits from each social media website. It can help marketers see which social networks are driving the most web traffic.
Network Referrals report
Shows which social media share buttons are being clicked on from your website, and which content is shared the most using these buttons.
Plugins report
The percentage of brand mentions, or people talking about a company online compared to its competitors.
Social media share of voice
A measurement of the value from social media marketing.
Social media ROI
Profit/Total investment x100
Social Media ROI Revenue formula
Shows how many website visits are generated from social media.
Social media traffic report
A company, brand or product is first in customers’ minds when thinking of a particular industry or category.
Top of mind awareness (ToMA)
Shows the path that users took from social media to get to your website. You can see which page they entered on, and where they continued to other parts of your website.
Users flow report
Tags added to a URL, and when clicked, the tags are sent back to Google Analytics and tracked.
UTM Parameters
