Exam 3 Flashcards
Allows brands to target decision-makers and influencers with personalized and customizable creatives.
Dynamic Ads
Allow companies to generate higher quality leads that are pre-filled with accurate LinkedIn profile data, letting members lend companies their information with a few clicks.
Lead Gen forms
A post feature to help individuals and companies engage with members by asking their opinions about various topics.
LinkedIn Polls
Posts featuring videos or images that disappear after 24 hours.
LinkedIn Stories
Allow companies to promote job opportunities and drive applicants.
Job ads
Promote company updates in the LinkedIn newsfeed to targeted audiences on desktop, mobile.
Sponsored Content
Deliver personalized messages to the LinkedIn inbox of LinkedIn members. LinkedIn also offers seamless pre-filled lead generation forms to serve as the call to action.
Message ads
Test ads appear on the right-hand section on LinkedIn desktop. Brands can add a headline, description and a 50x50 image.
Text ads
Short video ads (6 seconds or shorter) that play before, during or after another video. Viewers do not have the option to skip the ad.
Bumper ads
The first video users will see when visiting a channel.
Channel Trailer
Appear only on desktop to the right of a video player in the corner of the screen.
Display ads
480x70 image ads that appear overlaid on the bottom of the YouTube video player on the YouTube watch pages.
In-video Overlay ads
15 seconds or shorter and play before, during, or after other videos on YouTube. Viewers do not have option to skip.
Non-skippable in-stream ads
Mobile-only video ads that play on partner websites and within apps.
Outstream ads
Can be promoted before, during, or after other videos on YouTube. After 5 seconds, the viewer has the option to skip the video.
Skippable in-stream ad
Small rectangular ads that appear within the video on the right while a video is playing.
Sponsored cards
Like keywords, the ensure that videos appear in the “related” video section on Youtube.
Tag
An image uploaded with a YouTube video as the first element that catches the eye of potential views.
Thumbnail Image