Exam 1 Flashcards
The development of computer systems that can perform tasks requiring human intelligence.
Artificial intelligence
An interactive intelligence that overlays digital information onto the real world, enhancing our perception and interaction with reality.
Augmented reality
Part of a social media message that attempts to persuade a person to perform a desired action.
Call-To-Action
How many times a person clicked on a post.
Clicks
Media that the public shares digitally and verbally about a brand, consisting of all of the content and conversations around a brand that have been created and published by someone else.
Earned Media
Percentage of your audience that has engaged with your content.
Engagement rate
Number of times that a person interacted with your content. Includes likes, comments, shares, and sometimes, likes.
Engagements
Total number of people who have followed, or liked, your social media account and will see your posts show up in their feeds.
Followers
Number of times a person or business tags your business in a social media post.
Mentions
All of the channels the company owns; can be website, blog, Youtube, Facebook.
Owned Media
Marketing activity that is paid for, traditionally tv advertising, radio spots, and now digital advertising.
Paid Media
A form of electrical communication through which users create online communities to share ideas, information, personal messages, and other content.
Social Media
Number of people who have seen activity on your social media account.
Reach
The use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships.
Social Media Marketing
Number of times a person has clicked on a call-to-action URL.
URL Click
Refers to any digital content that is produced and shared by end users of an online service or website.
User-generated Content (UGC)
Specific objectives that you would like to achieve; they include projections of what want to accomplish so you can create an action plan.
Goals
What intrigue and motivate you in determining how you want to spend your time.
Passions
The words you would use to define your personality or the value that you offer; examples: collaborative, resilient, compassionate, responsible.
Personal Brand Attributes
A picture of your true self in the future; it is who you want to be, what you want to do, how you want to feel, and whom you want to associate yourself.
Personal Vision
The role you will play in making your vision happen.
Purpose
Core principles that give you meaning to your life - a set of standards that determine your attitudes, choices, and actions.
Values
General interest in a product or a service.
Awareness
Get people to start thinking about the business and look for more information.
Consideration
Encourage people to purchase or use a product or service.
Conversion
Measure how much it costs to reach 1,000 people.
Cost per thousand (CPM)
A representation of a customer’s target market based on data collected from existing and target customers.
Customer persona
Advertisements served to users on social media platforms.
Social Media Advertisements
Allows for social media managers to plan, create, and schedule content on a weekly or monthly basis. Lists: content types, days, times, post text, CTA links expected to be posted to social media.
Social Media Content Calender
The planning, development, and management of social media content. Included written posts, and types of content posted on social media.
Social Media Content Strategy
The process of monitoring the internet to determine what is being said about a particular brand, topic, or industry.
Social Media Listening
Determines the network and frequency of posts and types of content that will be published on each network.
Social Media Distribution Strategy
Outlines the strategies and tactics for how a company will incorporate social media into its business .
Social Media Marketing Strategy
A living document that outlines an organizations social media goals and guides the actions needed to achieve these goals.
Social Media Marketing Plan
The continuous process of adjusting and improving the social media marketing plan.
Tuning
A way for brands to showcase content in an immersive way, allowing followers to experience different places around the world.
360 video
What the brand wants people to do when they see the brands ad.
Advertising Objective
Provide a way for customers to contact a business through Facebook messenger, email, by phone or website, shop for products, start food orders, or book a service.
Call-to-action button
A single call-to-action URL, directing followers to a website, blog, product page, e-book, or another location online.
Call-to-action Link
A way for businesses to manage their Facebook and Instagram pages and profiles in a single interface.
Facebook business suite
Allows businesses to set up a free online store on Facebook and Instagram.
Facebook Shops
