Exam 2 Flashcards
15 second multi-clip videos with audio and augmented reality effects.
Instagram reels
A central destination for businesses to track performance, grow their business, and stay informed through educational resources.
Instagram professional dashboard
A way for businesses to sell products through social e-commerce. (Instagram)
Instagram shop
Posts featuring videos or images that disappear after 24 hours.
Instagram stories
Show an install button so Pinners can download an app without leaving Pinterest.
App pins
Include a headline, author, and story description, allowing Pinners to share and save stories.
Article pins
A collection of Pins presented as a clustering of related ideas such as product categories, interests or topics.
Board
Allow for Pinners to purchase products without leaving Pinterest app or website.
Buyable pins
A pin with multiple images which allows Pinners to showcase different features of a product, advertise multiple products at once, or tell a brand story in chapters.
Carousel pin
A board owned by one person who can add other collaborators who can contribute pins to that board.
Group Board
Shows the Pins saved by people you follow on Pinterest as well as topics and boards you follow.
Home feed
Pins that take people straight to the source where content originated from with one tap.
One-tap pins
A post that includes an image or video, a description, and a link back to an online source.
Pin
Showcases products or content with a standard vertical or square image.
Promoted standard pins
Displays eye-catching videos to help brands catch the attention of audiences.
Promoted video pins
Converts product pins into ads.
Promoted shopping pins
Uses up to 5 images for Pinners to swipe through.
Promoted Carousel pin
Displays products in action with an ad format that mixes lifestyle imagery and video.
Collections
Allow inclusion of pricing information for products.
Product pins
Allow for ingredients, cooking times, and serving sizes to be included in the Pin.
Recipe pin
Allow Pinners to find and buy products inside fashion and home decor pins.
Shop the look pins
Approach widely used in marketing and advertising to describe the steps that occur from when a consumer first becomes aware of a product or brand to when the consumer makes a purchase decision.
Attention, Interest, Desire, Action (AIDA)
Involves integrating the promotional tools in the marketing mix around a single themed idea or campaign.
Integrated Marketing Communication (IMC)
Used to help social media managers track social media conversations around a campaign.
Listening (monitoring streams)
A coordinated social media marketing effort to communicate with a target audience to achieve a marketing or business goal.
Social Medial Marketing Campaign
The level or trust given by followers based on the perceived knowledge or expertise of the influencer.
Credibility
Someone who carries influence over others.
Influencer
A type of marketing that focuses on using influencers to promote a brand message, product, or service to their larger markets.
Influencer Marketing
1 to 1000 followers. These influencers are typically among the average social media user who can use their power to influence their close-knit followers like family and friends.
Nano-influencers
10,000 to 50,000 followers. These influencers hold a smaller reach with very high levels of influencer and engagements among their followers.
Micro-influencers
500,000 to 1,000,000 followers. These influencers have a very large reach and use their influencer status to generate income. Macro influencers often warrant representation from a talent manager.
Macro-influencers
1,000,000 followers. These influencers are typically celebrity influencers with a very large following. They often collaborate with brands on a paid per post basis.
Mega-influencers
Someone who exerts their influence through social media.
Social media influencer
The quantity of people to whom an influencer is able to deliver a message.
Reach
