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Social Media Marketing > Exam 2 > Flashcards

Exam 2 Flashcards

1
Q

15 second multi-clip videos with audio and augmented reality effects.

A

Instagram reels

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2
Q

A central destination for businesses to track performance, grow their business, and stay informed through educational resources.

A

Instagram professional dashboard

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3
Q

A way for businesses to sell products through social e-commerce. (Instagram)

A

Instagram shop

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4
Q

Posts featuring videos or images that disappear after 24 hours.

A

Instagram stories

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5
Q

Show an install button so Pinners can download an app without leaving Pinterest.

A

App pins

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6
Q

Include a headline, author, and story description, allowing Pinners to share and save stories.

A

Article pins

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7
Q

A collection of Pins presented as a clustering of related ideas such as product categories, interests or topics.

A

Board

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8
Q

Allow for Pinners to purchase products without leaving Pinterest app or website.

A

Buyable pins

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9
Q

A pin with multiple images which allows Pinners to showcase different features of a product, advertise multiple products at once, or tell a brand story in chapters.

A

Carousel pin

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10
Q

A board owned by one person who can add other collaborators who can contribute pins to that board.

A

Group Board

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11
Q

Shows the Pins saved by people you follow on Pinterest as well as topics and boards you follow.

A

Home feed

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12
Q

Pins that take people straight to the source where content originated from with one tap.

A

One-tap pins

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13
Q

A post that includes an image or video, a description, and a link back to an online source.

A

Pin

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14
Q

Showcases products or content with a standard vertical or square image.

A

Promoted standard pins

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15
Q

Displays eye-catching videos to help brands catch the attention of audiences.

A

Promoted video pins

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16
Q

Converts product pins into ads.

A

Promoted shopping pins

17
Q

Uses up to 5 images for Pinners to swipe through.

A

Promoted Carousel pin

18
Q

Displays products in action with an ad format that mixes lifestyle imagery and video.

A

Collections

19
Q

Allow inclusion of pricing information for products.

A

Product pins

20
Q

Allow for ingredients, cooking times, and serving sizes to be included in the Pin.

A

Recipe pin

21
Q

Allow Pinners to find and buy products inside fashion and home decor pins.

A

Shop the look pins

22
Q

Approach widely used in marketing and advertising to describe the steps that occur from when a consumer first becomes aware of a product or brand to when the consumer makes a purchase decision.

A

Attention, Interest, Desire, Action (AIDA)

23
Q

Involves integrating the promotional tools in the marketing mix around a single themed idea or campaign.

A

Integrated Marketing Communication (IMC)

24
Q

Used to help social media managers track social media conversations around a campaign.

A

Listening (monitoring streams)

25
Q

A coordinated social media marketing effort to communicate with a target audience to achieve a marketing or business goal.

A

Social Medial Marketing Campaign

26
Q

The level or trust given by followers based on the perceived knowledge or expertise of the influencer.

A

Credibility

27
Q

Someone who carries influence over others.

A

Influencer

28
Q

A type of marketing that focuses on using influencers to promote a brand message, product, or service to their larger markets.

A

Influencer Marketing

29
Q

1 to 1000 followers. These influencers are typically among the average social media user who can use their power to influence their close-knit followers like family and friends.

A

Nano-influencers

30
Q

10,000 to 50,000 followers. These influencers hold a smaller reach with very high levels of influencer and engagements among their followers.

A

Micro-influencers

31
Q

500,000 to 1,000,000 followers. These influencers have a very large reach and use their influencer status to generate income. Macro influencers often warrant representation from a talent manager.

A

Macro-influencers

32
Q

1,000,000 followers. These influencers are typically celebrity influencers with a very large following. They often collaborate with brands on a paid per post basis.

A

Mega-influencers

33
Q

Someone who exerts their influence through social media.

A

Social media influencer

34
Q

The quantity of people to whom an influencer is able to deliver a message.

A

Reach

Social Media Marketing (3 decks)

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