exam 3 Flashcards
what were some social developments after WWII
-challenges to racial discrimination and segregation
-got more people involved in an interested in sports
what were some political developments after WWII
-cold war intensified US identification with competitive sports
-contrast btw political ideals
-victories =success of their system
what were some economic developments after WWII
-expand economy
-incomes increase
-TVs in more house holds
-eventually sports a part of that and their lives there
what affluence of suburbanization have on the economy
stronger, higher incomes, move to suburbs, single family homes
what affluence of suburbanization have on sports
-pro teams
-civic spirit
-big city leaders
-teams moved
-stadium building binge, outside city limits
why did many sports teams move
-more money
-better facilities
when did television transform american life
1956
how many american families owned tvs
75%
how many hours did americans watch purposeful watching on tv
35 hours per week
what shifted leisure
-tv
-autos
-central heat
-ac
-bigger homes and yards
what was home for
entertainment center
what did tv focus on
-children and families togetherness
-individual households together
how did tv transform sports
-fans at home
-attract more viewers
-nationalization and globalization of sports teams
how did tv attract viewers
-commercial sponsors
-multiple cameras
-replays
-slow mo
-flashy graphics
-catchy music
-charismatic announcers
how did tv help teams attract viewers and fans
-faster games
-timeouts for commercials
-lengthy playoff system
-super bowl at present location
who was Roone Arlege
-producer of:
-1968,1972,1976 Olympics
-wide world of sports
-monday night football for ABC
how did ABC help sports
-get audience involved emotionally
-capture full ambience of games
-made sports important to TV
-big increase in TV contracts (more $ for training and play)
how did they capture full ambience of games
-views of stadiums
-held hand cameras for close ups
-microphones for sounds
-made audience part of performance
what happened in 1960s
-civil rights movement
-sport one focus
- more AAs prominent in sports and advocated for more change
what was the women’s liberation
title IX in 1972
what did title IX lead to
greater participation at all levels of girls/women in sports
gambling scandals in college basketball
showed corruption of american society, promoting gain over intellectual and moral quality
what was the counterculture movement
-opposed materialism
-criticized violent sports
-promoted alternative sports (ultimate frisbee)
what were some situations athletes criticized
racism in NBA
violence in NFL
what is Title IX of the education amendment act of 1972
no person in the US shall, on the basis of sex, be excluded for participation in, be denied the benefits of; or be subjected to discrimination under any education program or activity receiving federal financial assistance.
What is “me” generation
-focus on self-sufficiency and individual well-being
-while contagious diseases under control, not lifestyle ones like cancer
when was the individual fitness-running boom
1970’s
what did the “me” generation increase
YMCA, YWCA, health club memberships
what was doing more in the “me” generation
-running marathons, triathlons
-new clubs
-magazines
-special diets
-shoes
-clothes
political retrenchment in 1980
Ronald Reagan continued to focus on self-sufficiency and success
what was political retrenchment in 1960s
celebrated competitive person with vision of ordered, harmonious society
how did political retrenchment affect sports
-slowing federal efforts to expand opportunities for women
-encouraged growth of new sports
-oriented businesses
cable and internet in 1970-80s
technological advancements led to expansion of televised sports
what led the way to cable network systems
-satellite communication in 1974
-end of legal restrictions on cable tv in 1977
when was ESPN founded
1979
what did ESPN do for fans and athletes
-gave American athletes a worldwide audience
-fan could spend endless time on sports following teams and athletes
where did pro football start
Ohio and Pennsylvania mine and mill towns
what year was the national football league formed
1920
what year was the national football league formed
1920
why did the football flourish after WWII
-management
-tv
why did management flourish after WWII
-common owners (Irish catholics)
-delegated authority
-united; reduced international competition, maxed profits
why was football suited for TV
-physical
-recurring crises of 1st downs
-announcers explaining game in down time for drama
how did technological advances help football
-instant replays
-color TV
-artificial playing surfaces
-bright uniforms
-names on back of jersey
how did tv led to American football league
-led by Dallas and Houston
-1960
-sold TV rights of AFL to ABC as package
sports broadcasting act 1961
permitted pro clubs to sell national broadcast rights as single unit
who started the sports broadcasting act 1961
Pete rozelle
when was the pro football golden age
1960-80s
what help the pro football golden age
-teams rarely lost money
-big attendance
-publicly funded stadiums
franchises in pro football golden age
-equal split of TV revenue
-visiting teams= 40% gate receipts
what is the “think league”
owners focused on success of whole league, not just individual max profits
what was the battle of paychecks
AFL vs. NFL for college players
what did the battle of paychecks lead to
merge of 1966
who was the fb commissioner in 1966
Pete rozelle
how did fb game become appealing to viewers not just fans in stands
-more time outs
-commercials
-fans brought banners
-pennants
-cheerleaders
what was the new type of broadcasted
-monday night football
- controversial howard cosell
when did monday night football start
1970
howard cosell
-spoke his mind
-made monday night football national cultural event
1978 structure of FB
permitted pass rush defender to extend arms open hands: this increased passing offense, QB sacks decreased
who was bill walsh
-1980s
-west coast offense
what was west coast offense
-ball control
-short yardage passing game
how did the owners establish more even playing fields
-expanded playoffs to 8 teams from 4
- wild card berth from non division winning teams with best record
what were the woes of baseball
-change in urban leisure patterns
-owners focused on own teams, not leauge
-not effective TV broadcast
-did not get national Tv package for regular season games for all franchise until 1961
why did change in urban leisure pattens made baseball struggle
-families moved from cities to suburbs
-did not want to drive to cities for games
why did Baseball not get national TV packages
-smaller markets could not get national telecasts and suffered
-1961, sports broadcasting act
how did baseball team rise on the diamond
focused owners led to domination by big cities right after WWII
what change in baseball happened in 1962
-enlarged strike zone to speed up game
-led to defense
-boring contests
what happened after 1960 in baseball
-greater team parity