exam 3 Flashcards
what were some social developments after WWII
-challenges to racial discrimination and segregation
-got more people involved in an interested in sports
what were some political developments after WWII
-cold war intensified US identification with competitive sports
-contrast btw political ideals
-victories =success of their system
what were some economic developments after WWII
-expand economy
-incomes increase
-TVs in more house holds
-eventually sports a part of that and their lives there
what affluence of suburbanization have on the economy
stronger, higher incomes, move to suburbs, single family homes
what affluence of suburbanization have on sports
-pro teams
-civic spirit
-big city leaders
-teams moved
-stadium building binge, outside city limits
why did many sports teams move
-more money
-better facilities
when did television transform american life
1956
how many american families owned tvs
75%
how many hours did americans watch purposeful watching on tv
35 hours per week
what shifted leisure
-tv
-autos
-central heat
-ac
-bigger homes and yards
what was home for
entertainment center
what did tv focus on
-children and families togetherness
-individual households together
how did tv transform sports
-fans at home
-attract more viewers
-nationalization and globalization of sports teams
how did tv attract viewers
-commercial sponsors
-multiple cameras
-replays
-slow mo
-flashy graphics
-catchy music
-charismatic announcers
how did tv help teams attract viewers and fans
-faster games
-timeouts for commercials
-lengthy playoff system
-super bowl at present location
who was Roone Arlege
-producer of:
-1968,1972,1976 Olympics
-wide world of sports
-monday night football for ABC
how did ABC help sports
-get audience involved emotionally
-capture full ambience of games
-made sports important to TV
-big increase in TV contracts (more $ for training and play)
how did they capture full ambience of games
-views of stadiums
-held hand cameras for close ups
-microphones for sounds
-made audience part of performance
what happened in 1960s
-civil rights movement
-sport one focus
- more AAs prominent in sports and advocated for more change
what was the women’s liberation
title IX in 1972
what did title IX lead to
greater participation at all levels of girls/women in sports
gambling scandals in college basketball
showed corruption of american society, promoting gain over intellectual and moral quality
what was the counterculture movement
-opposed materialism
-criticized violent sports
-promoted alternative sports (ultimate frisbee)
what were some situations athletes criticized
racism in NBA
violence in NFL