Exam 2 Persuasive Study

Question 1

Propositions of Fact Persuasion

Answer 1

Assertions that can be proven or disproved as consistent with reality
[ WHAT ]

Question 2

Propositions of Value Persuasion

Answer 2

Statements regarding what we should embrace as important within our cultures or cultural affiliations
[ WHY ]

Question 3

Propositions of Policy Persuasion

Answer 3

Proposal of “New” Rules, Plans, Strategies, or Behaviors on how we should achieve a goal.
[ HOW ]

Question 4

Elaboration Likelihood Model (ELM)

Answer 4

The mental state of the recover determines the type and level of influence.

Question 5

Mental State

Answer 5

WATT - Willingness Ability To Think

There’s levels High WATT and Low WATT

Question 6

Fear Appeals

Answer 6

Changing the attitudes and emotions of people through fear

Question 7

The most Impact Fear Appeals Intensity is the…

Answer 7

Moderate

(Strong enough that we feel the theat but we still find to be realistic, not so strong that we would think it won’t happen to us)

Question 8

The Target of Fear Appeals should be…

Answer 8

The Audience Loved Ones

Question 9

What is a Receptive Audience?

Answer 9

This is the audience that supports you and are on your side.

Question 10

Strategic Considerations for Receptive Audience

Answer 10

Be open and direct with this audience. In order to keep them excited, and teachable. Both Routes are easy

PERIPHERAL ROUTE

Question 11

What is the Neutral Audience?

Answer 11

Indifferent of the topic. Their not in favor or against your topic.

Question 12

Strategic Considerations for Neutral Audience

Answer 12

Work on Attention Getters, Work on linking there daily lives with your topic.

RELEVANCE

Question 13

What is the Unperceptive Audience?

Answer 13

The audience that is against your topic

Question 14

Strategic Considerations For Unperceptive Audience

Answer 14

Don’t Announce your topic to them, lie, or misrepresent on who you are. Building your connection intensely with there point of view.

CENTRAL ROUTE

Question 15

Ethos

Answer 15

Image of the Source of the Message / Total Image

Question 16

Ethos Total Image includes:

Answer 16

• Physical Apperiance
• Body Language
• Attractiveness
• Extrovert / Introvert
• Culture

Question 17

Why does Ethos matter

Answer 17

No message is separated from there source as we always consider who said it.

Question 18

The 3 “Cs” of Credibility

Answer 18

• Competence
• Character (Trustworthiness)
• Caring

Question 19

Competence

Answer 19

How Knowledgeable, Informed, Experienced the message is coming from.

Question 20

Character (Trustworthiness)

Answer 20

How honest or sincere the source of the message is coming from.

Question 21

Caring (Goodwill)

Answer 21

How much an individual is seen to have the audience best interest in mind.

Question 22

Logos

Answer 22

Words that are used to construct an argument to construct the message

Question 23

Types of Logos Reasoning

Answer 23

• Inductive
• Deductive
• Casual

Question 24

Inductive

Answer 24

Were you develop your argument from specific to generalization

(Example: Story into the application to audience)

Question 25

Deductive

Answer 25

Were you develop your argument from generalization to specific.

(Example: A General Model applying to an specific example

Question 26

Casual

Answer 26

Cause and Effect Reasoning as your trying to relate 2 or more events to demonstrate that one originated from the other

Question 27

Types of Evidence for Logos

Answer 27

Fact, Examples, Hypothetical Examples, Opinions, Statistics determined depending on the culture that fits the criteria as a fact.

Question 28

Examples

Answer 28

Real Illustrations that are used to convey a fact

Question 29

Hypothetical Examples

Answer 29

Made-up illustrations that are used to convey clarity and interest for a real example.

Question 30

Opinions

Answer 30

Select Opinions that the audience looks too.

Question 31

Statistics

Answer 31

Numbers that are used to summarize 1 to several facts.
- Use them early to see if effective or not
- Use the appropriate jargon to an audience

Question 32

Phatos

Answer 32

The emotional state of the receiver or the audience / The emotions revoked on the audience

Question 33

Considerations of Phatos

Answer 33

Do we want to rise the emotions or not in the audience