Exam 2 Persuasive Study Flashcards
Propositions of Fact Persuasion
Assertions that can be proven or disproved as consistent with reality
[ WHAT ]
Propositions of Value Persuasion
Statements regarding what we should embrace as important within our cultures or cultural affiliations
[ WHY ]
Propositions of Policy Persuasion
Proposal of “New” Rules, Plans, Strategies, or Behaviors on how we should achieve a goal.
[ HOW ]
Elaboration Likelihood Model (ELM)
The mental state of the recover determines the type and level of influence.
Mental State
WATT - Willingness Ability To Think
There’s levels High WATT and Low WATT
Fear Appeals
Changing the attitudes and emotions of people through fear
The most Impact Fear Appeals Intensity is the…
Moderate
(Strong enough that we feel the theat but we still find to be realistic, not so strong that we would think it won’t happen to us)
The Target of Fear Appeals should be…
The Audience Loved Ones
What is a Receptive Audience?
This is the audience that supports you and are on your side.
Strategic Considerations for Receptive Audience
Be open and direct with this audience. In order to keep them excited, and teachable. Both Routes are easy
PERIPHERAL ROUTE
What is the Neutral Audience?
Indifferent of the topic. Their not in favor or against your topic.
Strategic Considerations for Neutral Audience
Work on Attention Getters, Work on linking there daily lives with your topic.
RELEVANCE
What is the Unperceptive Audience?
The audience that is against your topic
Strategic Considerations For Unperceptive Audience
Don’t Announce your topic to them, lie, or misrepresent on who you are. Building your connection intensely with there point of view.
CENTRAL ROUTE
Ethos
Image of the Source of the Message / Total Image
Ethos Total Image includes:
- Physical Apperiance
- Body Language
- Attractiveness
- Extrovert / Introvert
- Culture
Why does Ethos matter
No message is separated from there source as we always consider who said it.
The 3 “Cs” of Credibility
- Competence
- Character (Trustworthiness)
- Caring
Competence
How Knowledgeable, Informed, Experienced the message is coming from.
Character (Trustworthiness)
How honest or sincere the source of the message is coming from.
Caring (Goodwill)
How much an individual is seen to have the audience best interest in mind.
Logos
Words that are used to construct an argument to construct the message
Types of Logos Reasoning
- Inductive
- Deductive
- Casual
Inductive
Were you develop your argument from specific to generalization
(Example: Story into the application to audience)
Deductive
Were you develop your argument from generalization to specific.
(Example: A General Model applying to an specific example
Casual
Cause and Effect Reasoning as your trying to relate 2 or more events to demonstrate that one originated from the other
Types of Evidence for Logos
Fact, Examples, Hypothetical Examples, Opinions, Statistics determined depending on the culture that fits the criteria as a fact.
Examples
Real Illustrations that are used to convey a fact
Hypothetical Examples
Made-up illustrations that are used to convey clarity and interest for a real example.
Opinions
Select Opinions that the audience looks too.
Statistics
Numbers that are used to summarize 1 to several facts.
- Use them early to see if effective or not
- Use the appropriate jargon to an audience
Phatos
The emotional state of the receiver or the audience / The emotions revoked on the audience
Considerations of Phatos
Do we want to rise the emotions or not in the audience
