Exam 2 Lecture 4: Surveys

Question 1

What are three types of surveys that were mentioned in class?

Answer 1

Self administered
Telephone
Online

Question 2

What are the advantages and disadvantages of telephone surveys?

Answer 2

Advantages
- 95.5% of homes have a telephone
- Minimal time and money is needed
Disadvantages
- Unlisted phone numbers
- Cell phones

Question 3

Random Digit Dialing

Answer 3

computers that randomly administer surveys to telephones.

Question 4

What is one of the main advantages of online surveys?

Answer 4

Low levels of interviewer and response biases

People feel more comfortable answering questions behind a screen.

Question 5

Self administered

Answer 5

held in the respondents hands and consciously completed on their own.

Question 6

Units of analysis

Answer 6

the people that were given the survey.

Question 7

What is the first thing that should happen in a telephone survey before any questions are asked?

Answer 7

The survey should gain consent of the respondent.

Question 8

Questionnare

Answer 8

The questions that are given to the respondents to be anwsered

Question 9

What is the difference between open and closed ended questions?

Answer 9

Closed ended questions give you answer choices [A,B,C,D] of which you must pick the most appropriate to answer the question while open ended questions let you answer the question in your own words without any restricting questions.

Question 10

Why is it important to provide mutually exhaustive questions to your respondents?

Answer 10

Mutually exhaustive close ended questions are essential to the validity of any survey. When a respondent cannot truthfully choose any of the answers provided in a close-ended question, they would not be able to contribute to the survey data.
Example:
Not mutually exhaustive-
Where are you going to graduate?

A.) TAMU   B.) SHSU

        mutually exhaustive-
            Where are you going to graduate? 

A.) TAMU   B.)SHSU   C.) Other

Question 11

Social Desirability

Answer 11

The idea that survey respondents choose certain answer choices not because they apply to themselves, but because they are answers that are socially appealing.
Example: Q - Did you vote? A - Yes. answering yes not because its true, but because its civiclly moral.

Question 12

True or False?

Surveys allow us to come up with large samples, original data, measuring attitudes and orientations.

Answer 12

True.

Question 13

What four things should be avoided when writing survey questions?

Answer 13

Avoid double-barrel questions (and/or)
Do you like obama and romney?
Avoid negatives and double negatives.
Do you not like the aggies?
Avoid Biased terms and terms (welfare)
Avoid leading questions
Like most Americans, don’t you think .

Question 14

Filter Questions

Answer 14

A primary question that determines the following questions that will be asked.
Example: In a survey examining the comfortability of wearing hats among various people, you first question would need to be “Do you occasionally wear hats?”

Question 15

Contingency Questions

Answer 15

The subsequent questions that follow filter questions.

Example: "Do you prefer to wear hats in cold or warm weather?"

Question 16

What are the three important factors concerning Question Ordering as mentioned in class?

Answer 16

1. ) Filtering questions must come before contingency questions.
   
   2. ) Comfortable questions should come before those that are controversial.
   3. ) Questions about personal information (ie. income) should be postponed as long as possible.

Question 17

Pretesting

Answer 17

The revising of a survey to make sure it will obtain information from the targeted audience.

Question 18

Response rate

Answer 18

percent of people who completed the survey of those whom you have asked.

Question 19

What is the ideal response rate percentage?

Answer 19

Anything above 70%.