Chapter 2: The Pre-research Phase And The Decision Maker

Question 1

What is a survey?

Answer 1

A research technique that uses a standardized questionnaire to collect information about attitudes, opinions, behaviors, and background and lifestyle characteristics from a sample of respondents.

Question 2

What are the eight steps of the pre-research phase again?

Answer 2

1. Monitor environment and literature
2. Identify a trend, problem, opportunity, issue, phenomena, or theory.
3. Specify topic in research question or hypothesis form.
4. Design study using ethical standards.
5. Specify research method
6. Determine population
7. Determine timetable and budget.
8. Determine who will establish the research.

Question 3

True or false?

The steps involved in conducting a survey fit into the three step research process as discussed in chapter 1.

Answer 3

True

Question 4

Cross-sectional study

Answer 4

Survey that takes the pulse of a cross section of the population at a specified period of time.

Question 5

Longitudinal study

Answer 5

Used to detect any changes in the population’s attitudes, behaviors or lifestyles by surveying a population over several distinct periods of time.

Question 6

Trend study

Answer 6

.

Question 7

Panel study

Answer 7

.

Question 8

Cohort study

Answer 8

.