EXAM 2 - CAMPAIGN

Question 2

What is PETSLE?

Answer 2

P - Political
E - Economical
S - Social
T - Technological
L - Legal
E - Environmental

Question 3

What is SWOT?

Answer 3

S - Strengths
W - Weaknesses
O - Opportunities
T - Threats

(STRENGTHS & WEAKNESSES are internal)
(OPPORTUNITIES & THREATS are external)

Question 4

What are the 7 P’s?

Answer 4

• Product = The product or service that the customer buys
• Price = how much the customer pays for the product
• Promotion = How the customer is found & persuaded to buy
• Place = How the product is distributed to the customer
• People = The people who make contact with customers in delivering the product
• Process = The systems and processes that deliver a product to a customer
• Physical Evidence = The elements of the physical environment the customer experiences