Exam 2 Flashcards
Ethos
Showing your credibility on your topic
Pathos
Relies on your logos, and are short stories or testimonies that prove your point
Logos
Your research and data on your topic
Formal Norms
Written or explicity spoken standards
Informal Norms
Unspoken or unwritten standards that you are just expected to follow
Adoption
Telling the audience to start something new
Discontinuance
Telling the audience to stop doing something they are already doing
Continuance
Telling the audience to continue doing something they are doing
Deterrence
Telling the audience to continue not doing something (don’t even think about it
The four goals of persuasion
Adoption, Discontinuance, Deterrence, Continucance
Three sided reasoning
The tendency to believe that truth is somewhere between the two extremes
Leadership styles
Authoritarian, Democratic, Laissez-faire, servant and country club
Authoritarian
Someone who only cares about the power and control and not the goals or the group
Democratic
They love group dissuctions and hearing everyone
Laissez-faire
Their opinion has too much influence, so they leave the group with a few rules and lets them figure it out