Culture Flashcards
What makes up culture
- Language
- Values
- Attitudes
- Beliefs
- Traditions
- Customs
that are learned and shared
Coculture
Cultures within cultures
Groups within Coculture
Ingroups
Outgroups
Types of Culture
Individualism
Collectivism
Individualism
Cultures that give individuals rights over the whole. Favors the individual
Collectivism
Cultures that give teh groups rights over the individual. Favors the group
Attributes of Individualism
- Refers to people first name, last name
- They are more direct in their speech
- Accepting of self-promotion
- Embrace competition
Attributes of Collectivism
- Refers to people last name, first name
- They are less direct in their speech
- They are not very accepting of self promotion
- They don’t embrace competition
Other Culture Variables
- Uncertainty Avoidance
- Power Distance
- Ethnocentrism
- Race
- Prejudice
Uncertainty Avoidance
Cultures that don’t like risk/change
Power Distance
How accepting cultures are that people have different amount of power
Ethnocentrism
The general belief that your culture is better than others
Race
Refers to physical differences
Prejudice
Being intolerant to a certain group
Agenda Setting Theory
Has to do with the cultures relationship with the media
- 1968, the media helped tell people what was important
- Now the media tells us what to think about the issues
