Exam 2 Flashcards
What is mass media?
Print or electronic means of communication to carry messages
What is social media?
Website and online applications that enable people to create and share content
What is the Functionalist view on media?
Manifest function is to entertain and inform
4 functions:
* Agent of socialization
* Enforcer of social norm
* Promotion of Consumption
* Dysfunction
What are the 4 functions of media (functionalist perspective)?
1. Agent of Socialization
* Present a common, standardized view of culture
* Immigrants use media to adjust to environment
* Problems: violent video games, use media as babysitter, sets up unrealistic expectations
2. Enforcer of Social Norm
* Reinforces proper behavior - cancelling people
* Confers celebrity status
* Critical role of sexuality
3. Promotion of Consumption
* Hyperconsumerism - buying more than we need or want and often more than we can afford
* Occurs because of advertising and commercials being everywhere
* Advertising functions:
1. Support the economy
2. Provide info on products
3. Undercuts cost of media
4. Dysfunction
* Narcotizing effect - media provides such massive amounts of coverage that audience become numb and don’t act on information
What is the Conflict view on media?
Media reflects and exacerbates divisions in society and the world
3 processes:
* Gatekeeping
* Transmission of the dominant ideology
* Digital divide
What are the 3 processes of division in media (conflict perspective)?
1. Gatekeeping
* Process where a small number of people in the media control the material
* Net Neutrality - internet providers must treat all internet communications equally
2. The powerful transmit the dominant ideology
* Dominant ideology - set of cultural beliefs and practices that maintain powerful social and economic interests
* Media can create stereotypes
* Queer theorists note ways media portrays LGBTQ+ members
* Hyper-local media - reporting that is highly local and typically internet-based
3. Digital Divide
* Lack of access to the latest technologies among low-income, minorities, rural, and people in developing countries
* Reinforces class and educational differences
What is the Interactionist view on media?
Media reflects how people interact and helps us understand everyday behavior
2 interactions:
* Social capital
* Social networks
What are the 2 interactions in media (interactionist)?
1. Social Capital
* Internet provides constant connection
2. Social Networks
* Can make friends through viewing habits
What is the audience in social media?
Can be identifiable, finite, group or a large undefined group
* Primary or secondary group
Segmented Audience
* Once media determines audience - it targets group
* Find the target audience
What are the 2 types of audience behavior?
Opinion Leader
* Someone who influences the opinions and decisions of others through day-to-day personal contact
Influencer
* Social media user who has established credibility in a specific industry
Both manipulate audience
What is censorship?
- Suppression or prohibition of certain books, films, news, etc. that is considered obscene or a threat to security
- Illustrates cultural lag
- Not widely supported in the US
What is cultural lag?
Maladaptation of the nonmaterial and material culture
What are the 4 problems of social media?
1. Highlight reel
* Compare self to other’s fun times
2. Social currency
* Obsessed with likes and comments
3. FOMO
* Fear of being left out of the loop/missing opportunities
4. Online harassment
* Micro harassments can become macro (big impacts)
What is phantom vibration syndrome?
Thinking the phone is vibrating when it’s not
What is social interaction and its importance?
- The ways people respond to one another
- Our interactions shape our reality
- Interactions define a situation
What is the social structure?
- Ways in which society is organized in predictable relationships
- Social interactions take place in a social structure
5 Elements:
* Status
* Social Roles
* Networks
* Social Institutions
* Groups
What is status (and 3 types)?
Social structure
Socially defined position within a larger society
Types of Statuses:
* Ascribed - traits you do not have control over (born with)
* Achieved - traits you develop related to skills
* Master - trait that defines one’s identity (labeling)
What are social roles (and the 3 parts)?
Social structure
Expectations we have based on social positions or status
3 Parts:
* Role conflict - incompatible expectation arises from 2 or more positions held by the same person
* Role strain - when same social position imposes conflicting demands and expectations (involves a single position)
* Role exit - process of leaving one central role to their self-identity to establish a new role and identity
– Four-Stage Process:
* * Doubt
* * Search for alternatives
* * Action stage
* * Creation of New identity
What is a social network?
Social structure
Series of social interactions that link persons together
What are social institutions?
Social structure
Organized patterns of beliefs and behaviors centered on basic social needs
What are the 3 perspectives of social institutions?
Functionalist
* Role: meeting basic social needs
* Focus: essential functions
Conflict
* Role: Meeting basic social needs
* Focus: maintenance of privilege and inequality
Interactionist
* Role: fostering everyday behavior
* Focus: influences the roles and statuses we accept
What is a group?
Social structure
Made up of 2 or more people with shared norms, values, and expectations
Types of Groups:
* Primary
* Secondary
* In-Group
* Out-Group
* Reference Group
* Coalition
* Formal Organizations
* Bureaucracy
What is a primary group?
Small group with a lot of face-to-face interactions
What is a secondary group?
Formal and impersonal groups with little social intimacy
What is an in-group?
Group people feel they belong
What is an out-group?
Group people feel they do not belong
What is a reference group?
People used as a standard for evaluating themselves
Normative and comparison functions
What is a coalition?
Temporary or permanent group to accomplish a common goal
What are formal organizations?
Groups for special purpose and designed for max efficiency
What is bureaucracy?
Rules and hierarchy ranking to achieve goals
What are the 5 characteristics of bureaucracy?
- Division of labor
- Hierarchy of authority
- Written rules and regulations
- Impersonality
- Employment based on technical qualifications
What is division of labor?
Bureaucracy
Specialized people perform specialized tasks
Problems:
* Alienation: estranged from others because doing a very specific task
* Trained incapacity: so specialized they develop blind spots and fail to notice obvious problems
What is hierarchy of authority?
Bureaucracy
Long chain of command and authority
Ex: Catholic church
What are written rules and regulations?
Bureaucracy
Have certain clear rules to follow
Leads to goal displacement - conformity to regulations of bureaucracy (Robert Merton)
Problem: procedure vs efficiency
What is impersonality?
Bureaucracy
- Treat everyone the same
- Does not treat people as individuals
- Meant to produce equal treatment
- Produces dissatisfaction with company
What is employment based on technical qualifications?
Bureaucracy
- Skills is what matters for employment
- Written policies on how to get promoted
- Removes favoritism and provides security
- Peter Principle - every employee rises to their level of incompetence (creates dysfunction)
What is deviance?
Behavior that violates the standard of conduct or expectations of a group/society
Violates a group’s norms
Deviant acts can change overtime
* Groups with most power and status define what is acceptable
What is a stigma?
A label society uses to devalue members of a social group (Erving Goffman)
2 Symbols:
* Prestige symbols - draw attention to positive aspects of identity
* Stigma symbols - debase one’s identity
What is social control?
Techniques or strategies for preventing deviant behavior in society
Uses sanctions to enforce norms
What is conformity and obedience?
Conformity - going along with peers
Obedience - compliance with higher authorities in a hierarchical structure
Milgram’s Experiment dealt with these topics
What are the 2 types of social control?
Informal social control
* Carried out casually by ordinary people
* Through smies, laughter, and ridicule
Formal social control
* Carried out by authorized agents
* Police officers, judges, school administrators, and employers
Need both formal and informal social control to make a functional society
What is a law?
Government social control
What is the control theory?
Connections to members of society leads us to conform to society’s norms
* Explains why people DON’T deviate
* Created by Travis Hirschi
Social bonds are the key
* Ties to family, friends, spouse, and peers to create bonds
* Stronger attachment to others = less deviance
* Involvement in activities and commitment and belief to prosocial life
Bonds give people a stake in conformity
* People fear losing what they have by deviating