Exam 2 Flashcards
Social Influence (Def)
efforts to change attitude or behavior but we focus mostly on behavior
Types of influence (3)
conformity
compliance
obedience
Conformity (Def)
going along with the majority
Large majority can be:
behavior at peace
friend group
Norms
rules for beh
why are norms easy
because we don’t have to make decisions
Types of social norms (4)
- explicit
- implicit
- descriptive
- injunctive
explicit
written rules: laws, employee handbooks
implicit
unwritten -ex: sitting in class no one told you to
descriptive
what most people do
ex: littering cuz no trash
injunctive
what should be done
-should not litter and take trash with you
which is stronger
descriptive
What is Asch’s line judgment task
participants asked to indicate which of three lines best matched after a unanimous group gives answer.
Asch’s results: Subjects conformed to false majority on____
37% of critical trials
Asch’s results: ____conformed at _(much variability)
76% of subjects
at least once
Asch’s results: When given an ally (even if they disagreed with subject), ________
conformity decreased to 8%
Asch’s results: When responses made privately, almost
no one conformed
What affects Conformity (5)
Cohesiveness Group size Descriptive vs. Injunctive norms Normative focus theory Salience
Cohesiveness: Entativity
how much of the group is into my identity
-“we-ness”
the more connected you are to one another makes__
cohesiveness increase
group size:
matters up to about 3 people
Descriptive vs. injunctive
DESCRIP: strengthen behavior
-cohesive group giving wrong answer
INJUNC: reminds people that they need to go with the group
EX: you tell mom we not gonna have Turkey for Christmas and mom says yes we will!!
norm focus theory: Salience
“norms will influence behavior only to the extent that they are focal for the people involved at the time the behavior occurs.”
EX: speed limit says 45 but everyone going 65
norm focus theory: Salience: COP CAR
speed limit becomes salient when passing cop car
-salient when you have to dress up for school-
Automaticity
LOOK FR IT
why do we conform (2)
- normative influence
- informational influence
normative influence
when I want to be liked and accepted to avoid rejection
-if don’t follow norms you can get kicked out of group
what are you called if you violate rules
deviant and should be punished
informational influence
I am uncertain of behavior so I see norms to tell me how to behave
-don’t know what to wear to event so I call friend to see what she is gonna wear
once we conform, we tend to ____
view conformity as justified
-feeling cog dis so we justify and say no I wanted to do it not just because people were doing it.
resisting conformity-what process is it
automatic: not thinking much about it
desire to retains one
individuality:
less conformity occurs in___cultures regardless of ____
individualistic; group size
more conformity occurs in___cultures regardless of ____
collectivistic; group size
Resisting Conformity: Desire to exert
control over one’s life
as the need for personal control increases conformity____
decreases
Resisting Conformity:Sexual motives
to impress someone decreases likely to conform
Resisting Conformity:Physical, psychological, or legal barriers
Cannot marry, stand during national anthem
Minority Influence- who are they
groups with less power not necessary in size
When is minority influence effective? (4)
Consistent, committed, flexible, and timely
Consistent
even if other issues going on you focus one one message one and over again
committed (3)
- not backing down
- wiling to experience attacks
- when comm minority forces majority to think more systematically and have to justify why they think the way they do
flexible
using diff techniques with different kinds of people not changing content.
timely
has more impact because people we were at war so people were not helping?
private acceptance
more thinking through and coming to agree with minority; not just agreeing with majority (inform influence)
Why is minority effective? (3)
- Induce majority to think systematically about issues
- Minority often formulate persuasive arguments, thus better prepared to defend position
- Tend to overestimate number of people who share their beliefs, thus strengthening resolve-
Tend to overestimate number of people who share their beliefs, thus strengthening resolve
false consensus: I like science fiction so everyone likes science fiction
why does this help: Tend to overestimate number of people who share their beliefs, thus strengthening resolve
makes it easier to speak out because you think people already agree with you.
what is the challenge of being a member of multiple min groups:
seems like you are arguing for multiple issues and not committed to just one.
compliance
getting people to say yes to a request
compliance:Tactics based on liking
we do things for people we like
Tactics based on liking: Ingratiation (2)
increases liking
-enhance self or flatter target
Tactics based on commitment/consistency
want people to commit it to product publicly
-they want you to test car out to see yourself in it.
Tactics based on commitment/consistency
: there are 2 ways
- foot in the door
- low-balling
foot in the door
small request followed by larger one
-to keep you from shutting the door on me
Lowballing
changing the deal midstream
Tactics based on reciprocity
obligation to give back gift at same level
- requieres equal or greater return in order to fulfill norm
- norm of acceptance: taught we are supposed to accept things
Tactics based on reciprocity: door in the face
large request followed by a small request
-request so ridiculous they shut the door in your face.
Tactics based on scarcity (Reactance) : 2 ways
- playing hard to get
- deadline tech
playing hard to get
suggesting item is valuable
-heuristics: scarce item increased value
Deadline technique
limited time to buy
compliance tech:Pre-suasion
agreeing with message before encountering it
-focused on Idea/concept that it is related to core of message before they experience it
Obedience
change behavior in response to direct orders from authority (most direct form)
Milgram’s Obedience Study
Participants told to deliver increasing levels of shock to a “learner” each time he made an error on a learning task
Milgram’s Obedience Study: results
65% were fully obedient (shocked to the limit- 450 volts)
Why did so many obey? (4)
-Social norms to obey authority figure were salient
-Experimenter said he was responsible
-Commands were gradual in nature (foot-in-the-door)
(started with learning experiment and then went up to shocking people)
-Participants had little time for reflection
Ways to resist obedience
- Take responsibility for any harm produced
- Realize total submission is inappropriate
- Question authority’s motives (do they have my benefit at heart or do they have ulterior motives)
- Increase awareness of the power of the situation (i.e., learn about results) (what will be the consequences of this action)
Elements of Group Antagonism: 3
stereotypes
prejudice
discrimination
Elements of Group Antagonism: Stereotype
cognitive component: beliefs about different groups (+, -) content about them
challenge: even when + elements in content can still lead to discrimination (assumptions)