Exam 1 Material Flashcards
Attitudes (Def)
thoughts about abstract (abortion) or specific things (I like chocolate)
-evaluation of some object
attitudes can be
+, or, - or, neutral
what is the tripartite model
a theory of attitude structure proposing that an attitude is based on or consists of affective, cognitive, and behavioral components.
Tripartite model: Cognitive component
thoughts and beliefs;
things I know about the object
ex: I know the different types of penguins.
Tripartite model: Affective Component
Feelings ( do I feel + OR - Feelings toward object)
EX: I love penguins.
Tripartite model: behavioral component
predisposition to act
Ex: I buy penguin decorations, fill office with penguins
Attitude function: Knowledge function
understanding world around us
helps us make decisions
Ex: we like sitting next to walls so we pick those seats (help us predict behavior)
Attitude function: Identity function
things we like/ dislike creates our identity
Attitude function: self esteem/ ego defensive functions
self esteem: how we feel about the self
ego: how we protect the self
Attitude function: Impression motivation function
to make a good impression on others and hold the right view
Social learning:
acquire attitudes from others
Social learning: classical conditioning
based on association (bell creates salivation because it things of food)
Social learning: instrumental
hold “right” views
- based on consequences
- ex: middle school girls bring on clothes
Social learning: observational learning
observe or model others
attitude formation: Social comparison
“The process through which we compare ourselves to others to determine whether our view of social reality is, or is not, correct.”
attitude formation: genetics
link btw genetics and attitude but not in direct way
ex: not gene for liking of model of car
aspect of attitudes-strength of attitude:
the stronger the attitude the stronger we will produce behavior
aspect of attitudes-strength of attitude: attitude extremity
I really like chocolate!!
aspect of attitudes-strength of attitude: attitude certainty
how certain we are and how much we thought about it
aspect of attitudes-strength of attitude: personal experience
we have stronger attitudes w/ personal experience
ex: never going to eat that again!
aspect of attitudes-level of specificity
general vs. specific
do I wear sunscreen all the time or just when I go to beach
Situational forces
elements of situations constraint us with attitudes (can’t wear jeans to work)
situational choice
we chose enter situations that match our attitude
ex: I don’t want a strict dress code will look for a job that is loose in that area
theory of planned behavior
careful thought to our attitudes for our behavior.
theory of planned behavior: attitudes
evaluation of behavior
theory of planned behavior: subjective norm
what other think of us engaging in that behavior (generally about people we care about)
theory of planned behavior: perceived control
ability to engage in beh
beh intentions: majoring in psych
attitude: dvp a positive a attitude
subjective norm: I think you would be great
perceived control: I can pass research methods
cognitive dissonance
“an unpleasant state that occurs when we notice that our attitudes and our behavior are inconsistent.
conditions for dissonance induced attitude change to occur: free choice
people have to feel like
conditions for dissonance induced attitude change to occur: irrevocable
I can’t undo it
ways to reduce dissonance: Direct methods
- change attitude or behavior
- acquire supporting info (i’m gonna die from smoking)
- trivialization (only do it under the circumstances)
ways to reduce dissonance: Indirect methods
self affirmation: this happened but I still have these good qualities
attitude discrepant behavior: insufficient justification
people are more likely to engage in a behavior that contradicts their personally held beliefs when they are offered a smaller reward, in comparison to a larger reward.
attitude discrepant behavior: insufficient justification
attitude discrepant behavior: insufficient justification
Persuasion
“Efforts to change others’ attitudes through the use of various kinds of messages.”
four factors involved in comm model
- communicator (expertise, attractiveness)
- message (one-sided, 2-sided)
- recipient (age, motivation, ability to process)
- channel (face to face, tv)
requirements of model
- attention to the message
- comprehension and rehearsal of message
- retention of the message (remember)
classical findings include (5)
experts are more persuasive than non-experts
attractive sources are more pursasive than unactractive
-soft sell is often better than overt persuasion
-if audience is skeptical-use 2-sided message
-fear-eliciting message (with ADVISE) are more effective
cognitive. approach: elaboration likelihood model
” persuasion can occur in either of two distinct ways, differing in the amount of cognitive effort or elaboration the message receives.”
elaboration likelihood model: Central route (1st type of processing)
it involves careful consideration of message content and the ideas it contains
Motivation to process and ability to process equation
B=M X A
Peripheral route
processing requires less effort; involves use of mental shortcuts such as the belief that experts statements can be trusted or the idea that it makes feel good.
Reactance theory
protects ones personal freedom
forewarning
prior knowledge (already knew they were going to persuade you)
forewarning: counterarguments
already come up with excuses
selective avoidance:
screen out contradictory info (when we think they gonna persuade us we ignore them)
individual difference:
perso trait, some are easier to persuade than others.
self-regulation:
“Limited capacity to engage our willpower and control our own thinking and emotions.”
ego-depletion
happens when they people use up their available willpower on one task
Social cog
how we interpret analyze and remember info about our social world
Heuristics
info overload and mental shortcuts