Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

mass media > exam 1 > Flashcards

exam 1 Flashcards

1
Q

the cultural industries–the channels of communication–that produce and distribute songs, novels, news, movies, online computer services, and other cultural products to a large number of people

A

mass media

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

the technological merging of media content across various platforms

A

convergence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what are the 5 phases of media

A

oral, written, print, electronic, and digital

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what are the four contributions of the telegraph

A
  1. Made it to where messages could be delivered instantaneously
  2. Information became a commodity, a ‘thing’ that could be bought or sold
  3. It became easier for military, business, and political leaders to coordinate operations
  4. Led to future technological developments
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

people seek media that match w/ their own cultural beliefs and interests

A

selective exposure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

3 Stages in emergence of new mass mediums

A

novelty
entrepreneurial
mass medium

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

inventors and technicians try to solve a particular prob

A

novelty

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

inventors and technicians determine a practical and marketable use for the new device

A

entrepreneurial

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

businesses figure out how to market the new device or medium as a consumer product

A

mass medium

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

perceiving culture as a hierarchy with supposedly superior products at the top and inferior ones at the bottom

A

skyscraper model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

culture that is on the top floors of the skyscraper
contain culture like ballet, symphonies, art museums, classic lit–things that people can remember forever and/or respect

A

high culture

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

cultures that is on the bottom floors of the skyscraper

contains culture like soap operas, video games, rock music–things that people will easily forget

A

low culture

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

5 concerns about low culture

A 
an inability to appreciate fine art
a tendency to exploit high culture
a throwaway ethic
a diminished audience for high culture 
dulling our cultural tastebuds
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

weakness of skyscraper model

A

opinionated

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

we judge forms of culture as good or bad based on a combination of personal taste and aesthetic judgments a society makes at particular historical times

A

map model

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

weakness of map model

A

too complex to design feasible study

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

19th century industrial revolution- mid 20th cent

values efficiency, individualism, rationalism, and progress

A

modernism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

mid 20th centure- today
focuses more on populism, diversity, nostalgia, and paradoxes( a bit hypocritical)
theres no absolute truth

A

post-modernism

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

Steven Johnson

Media is making us smarter

A

sleeper curve

20
Q

5 steps of the media literary process

A 
Description
Analysis
Interpretation
Evaluation
Engagement
21
Q

info-search services, such as IE, Firefox, Chrome, that offer detailed organizational maps to the internet

A

web browsers

22
Q

a company that provides Internet access to homes and businesses for free

A

internet service providers (ISPs)

23
Q

sites that contain articles in reverse chronological journal-like form, often with reader comments and links to other articles on the web (Weblog)

A

blogs

24
Q

sites on which users can create content, share ideas, and interact with friends

A

social networking sites

25
Q

invite users to roleplay in rich 3D environments, in real time, with players throughout the world. More specifically, it enables players to take their avatars through simulated environments and make transactions with virtual money

A

virtual social world

26
Q

grants sweeping powers to law enforcement agencies to intercept individuals’ online communications

A

USA Patriot Act

27
Q

the socioeconomic disparity between those who do and those who do not have access to digital technology and media, such as the Internet

A

digital divide

28
Q

scientific study of mass media research

A

identify research prob
review existing research and theories related to prob
develop hypothesis
determine method or research design
collect info or relevant data
analyze results to see if hypothesis is verified
interpret implications of the study to determine whether they explain or prpedict the prob

29
Q

magic bullet theory or direct-effects model

media shoots their potent effects directly into unsuspecting victims

A

hypodermic-needle theory

30
Q

media tells us what to think about, but not what to think
the idea that when the mass media focus their attention on part. events or issues, they determine the major topics of discussion of individuals and society

A

agenda setting

31
Q

media messages have a greater impact on others, than ourselves because of personal biases

A

third person effect

32
Q

media portrayals effect how we see reality

ex: suggests that too much tv leads people to perceive the world that is consistent w tv portrayals

A

cultivation effect

33
Q

our tendency to not express our opinions when we think we’re in the minority

A

spiral of silence

34
Q

we use media to satisfy our psychological and physiological needs

A

uses and gratification

35
Q

we acquire and learn behavior through media messages

A

social learning theory

36
Q

approach that isolates some aspect of content through testing

A

experiment approach

37
Q

limitations of experiments

A

not generalizable to larger pop
most academic experiments are performed on college students
they do not predict how subjects will behave long after experiment

38
Q

an organizational structure in which a few firms control most of an industry’s production and distribution resources
ex: a few firms dominate a certain industry like Facebook and Google being one of the top internet resources

A

oligopolies

39
Q

market with many producers and sellers but only a few differential products within a particular category

A

limited competition

40
Q

search engine that uses a computer algorithm to organize what media or searches to show

A

Google

41
Q

what is the shift from industrial to an information economy

A

first half emphasized a rival global economy then the second half became a cooperative global economy.
the emphasis on mass media production that appealed to a broad audience then changed to different medias cultivating to specific people for media

42
Q

signed by Bill Clinton that started to deregulate the broadcast industry
the sweeping update of telecommunications law that led to a wave of media consolidation
What it did:
a single company could now own an unlimited # of radio and tv stations
phone companies could now own tv and radio stations
cable companies could now compete in the local phone business
cable companies could freely raise rates

A

telecommunications act of 1996

43
Q

media being controlled by the government

A

regulation

44
Q

media having the freedom to broadcast whatever they want and have more consumers pay money for it

A

deregulation

45
Q

the difference of pay rate between average wage earners and CEOs

A

wage gap

46
Q

the acceptance of the dominant values in a culture by those who are subordinate to those who hold economic and political power

A

hegemony

47
Q

the phenomenon of American media, fashion, and food dominating the global market and shaping the cultures and identities of other nations; IS NOT EXCLUSIVE TO AMERICA

A

culture imperialism

mass media (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions