exam 1 Flashcards
the cultural industries–the channels of communication–that produce and distribute songs, novels, news, movies, online computer services, and other cultural products to a large number of people
mass media
the technological merging of media content across various platforms
convergence
what are the 5 phases of media
oral, written, print, electronic, and digital
what are the four contributions of the telegraph
- Made it to where messages could be delivered instantaneously
- Information became a commodity, a ‘thing’ that could be bought or sold
- It became easier for military, business, and political leaders to coordinate operations
- Led to future technological developments
people seek media that match w/ their own cultural beliefs and interests
selective exposure
3 Stages in emergence of new mass mediums
novelty
entrepreneurial
mass medium
inventors and technicians try to solve a particular prob
novelty
inventors and technicians determine a practical and marketable use for the new device
entrepreneurial
businesses figure out how to market the new device or medium as a consumer product
mass medium
perceiving culture as a hierarchy with supposedly superior products at the top and inferior ones at the bottom
skyscraper model
culture that is on the top floors of the skyscraper
contain culture like ballet, symphonies, art museums, classic lit–things that people can remember forever and/or respect
high culture
cultures that is on the bottom floors of the skyscraper
contains culture like soap operas, video games, rock music–things that people will easily forget
low culture
5 concerns about low culture
an inability to appreciate fine art a tendency to exploit high culture a throwaway ethic a diminished audience for high culture dulling our cultural tastebuds
weakness of skyscraper model
opinionated
we judge forms of culture as good or bad based on a combination of personal taste and aesthetic judgments a society makes at particular historical times
map model
weakness of map model
too complex to design feasible study
19th century industrial revolution- mid 20th cent
values efficiency, individualism, rationalism, and progress
modernism
mid 20th centure- today
focuses more on populism, diversity, nostalgia, and paradoxes( a bit hypocritical)
theres no absolute truth
post-modernism
Steven Johnson
Media is making us smarter
sleeper curve
5 steps of the media literary process
Description Analysis Interpretation Evaluation Engagement
info-search services, such as IE, Firefox, Chrome, that offer detailed organizational maps to the internet
web browsers
a company that provides Internet access to homes and businesses for free
internet service providers (ISPs)
sites that contain articles in reverse chronological journal-like form, often with reader comments and links to other articles on the web (Weblog)
blogs
sites on which users can create content, share ideas, and interact with friends
social networking sites
