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COM 100 > Exam 1 > Flashcards

Exam 1 Flashcards

1
Q

Convergence

A

The coming together of computing, telecommunications and media in a digital environment

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2
Q

Consolidation

A

A process whereby traditional media companies have grown fewer and much larger in the last fifty years through mergers and acquisitions

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3
Q

Digitalization

A

The process by which media becomes computer readable

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4
Q

Media literacy

A

Critically analyzing media content by its presentation, political/social messages and how ownership and regulation affect what we receive

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5
Q

Semiotics

A

Study of Symbols and signs

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6
Q

Framing

A

The presentation and communication of a message that relies on how we classify, organize, and interpret things into a certain schema

Ex: veteran “benefits” vs. “rights”

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7
Q

Media oligopoly

A

A marketplace in which media ownership and diversity are severely limited and the actions of any single media group affects its competitors substantially including content/price for consumers and advertisers

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8
Q

Repercussions of economic convergence

A

Conflict of interest

Ex: world serious cable vision fox license dispute

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9
Q

Viral marketing

A

Promoting a product or brand through word of mouth usually. Is online discussion groups, chats and emails

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10
Q

Produsers

A

Audiences who no longer are simply consumers but also produce content

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11
Q

Downside of power and speed of transmitted global content

A

False rumors about political and business leaders spread rapidly

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12
Q

Behavioral targeting

A

Advertisers track individuals web browsing behavior to provide closely matched ads

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13
Q

Communications cartel

A

A group of independent businesses that collaborate to regulate production, pricing and marketing of goods. Their symbols shape culture/politics

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14
Q

Entertainment media plays important role in

A

Propagating stereotypes

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15
Q

Challenges print media faces

A

Declines in advertising revenues/changing in public reading patterns. Bc of digital media

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16
Q

Newspaper Preservation Act of 1970

A

Created to preserve a diversity of editorial opinion in communities where only 2 competing daily papers existed

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17
Q

Benefits of newspaper chains

A

Offer shared resources for news gathering

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18
Q

Problems of newspapers chains

A

Can pressure local newspapers for higher products = eliminating local reporters = fewer pages,less staff= less relevant

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19
Q

Muckraker

A

Journalists, particularly magazine journalists who conduct investigative reporting on major corps and govt

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20
Q

Encoding

A

Creating messages

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21
Q

Decoding

A

Translating and assigning meaning to messages - need to take into account senders credibility

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22
Q

Source

A

Where a communication originates

Credibility determines effectiveness of speaker

Ex: prof hwang going over past work experiences

23
Q

Message

A

Content of communication
Can take different forms - spoken written, etc

Successful formation of the message relies on knowledge both the purpose of the message and the receiver

24
Q

Noise (physical and intangible)

A

Physical: noise of large crowd

Intangible: state of mind

25
Q

Channel

A

The medium used to transmit the message to the intended receiver

26
Q

Receiver

A

Person or persons for whom the message is intended

Effective comm specifically target intended receiver

27
Q

Feedback

A

Receivers reaction to message:

Laughter, body language, consumer feedback

28
Q

Intrapersonal communication

A

Communication with yourself that happens every moment

29
Q

Interpersonal communication

A

1 on 1 convo

30
Q

Small group

A

Works together to work towards shared common goals of communication

31
Q

Public communication

A

A public speaker communicating to an audience

32
Q

Mass communication

A

One or several message senders

Ex: fox, CNN

33
Q

Signifier

A

A symbol, sound or image that gives meaning

34
Q

Signified

A

The concept the signifies represents

35
Q

Sign

A

The association of the signifier with the signified

36
Q

Functions of print media

A

Transmission of culture
- useful education materials for children

Diffusion of Ideas and Knowledge

  • news and magazines interpret global events to make sense of the world
  • books essential to education

Entertainment

  • we read for enjoyment
  • adapted into films, merch
37
Q

Current book industry issues

A

Industry mergers and consolidation enable publishers to increase profit margins by reducing operating costs

Book publishing is intertwined with global media and entertainment

Emergence of electronic books

38
Q

Differences of magazines and newspapers

A

Magazines feature longer treatments of topics, published less frequent, intended to be kept longer than papers (paper stock)

39
Q

Problems with magazines

A

Photoshop sets unrealistic body image expectations

Celebrities have their privacy at risk

40
Q

Most downloaded apps on iPads

A

Magazines

41
Q

Magazine Convergence?

A

Editors collaborate with viewers measuring response rates and asking questions

Magazines are moving to Facebook, snapchat

Advertisers less interested in print ads = more revenue

Electronic cost has lower distribution cost

42
Q

Oral Era

A

Poets, bards, town criers told stories across the land

43
Q

Oral and written era

A

Alphabets and written word emerged

Manuscript served ruling class, working class was illiterate

44
Q

Print Era

A

Gutenberg press - changed the speed that information could be printed. Reduced size and cost of books making them affordable and available

45
Q

Electronic Era

A

Telegraph, radio, television

46
Q

Digital Era

A

Images, texts, sounds are converted into electronic signals (encoding) and then are reassembled (decoded)

Internet, social media

47
Q

Current issues of magazine industry

A

Online reading trends point towards shorter pieces, full color and high quality paper make magazines expensive and eco unfriendly

48
Q

Surveillance

A

Refers to journalism function of mass communication

49
Q

Correlation

A

Media interpretations ascribing meaning to issues and events that help the individual understand their within the larger culture and society

50
Q

Critical theory

A

A theoretical approach broadly influenced by Marxist notions of the role of ideology, capitalism and economy in understanding and eventually Framing society.

51
Q

Technological convergence

A 
Media content changes
Media type changes
Media use changes
Media distribution changes
Media audience changes
Media profession changes
52
Q

Economic convergence

A

Media organization changes

53
Q

Cultural convergence

A

Attitudes/ values change

Global consumption, creation and distribution of media

American shows popular internationally
Impacts multiculturalism

Ads targeting people

COM 100 (6 decks)

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