Exam 1 Flashcards
Five Rules of Social Networks
1) We shape our network
2) Our network shapes us
3) Our friends affect us
4) Our friends’ friends’ friend affects us
5) The network has a life of it’s own
dyad
a pair of people-connection between two people
hyperdyadic spread
The tendency of effects to spread from person to person to person, beyond an individuals direct social ties
Three Degrees of Influence Rule
- Everything we do or say has an impact on our friends (first degree), our friends’ friends (two degrees), and even our friends’ friends’ friends (three degrees)
- Our influence gradually dissipates after three degrees of influence or contact
- we aren’t influenced by people beyond three degrees as well
network community
a group of people who are much more connected to one another than they are to other groups of connected people found in other parts of the network
topology
a network’s shape or structure
contagion
if anything flows across the social ties
homophily
the conscious or unconscious tendency to associate with people who are like or resemble us
transitive
three people (or more) who are all connected
excitable medium
flips from one state to another depending on what others around it are doing
emergent properties
new attributes of a whole that arise from the interaction and interconnection of the parts (the network has a life of it’s own)
intrinsic-decay explanation
when the information or advice is no longer reliable or influential-beyond three degrees
network-instability explanation
the instability of connections-especially the fourth degree- ties don’t last for forever
evolutionary purpose explanation
we have evolved to connect to small groups
Sociology
the science of society or study of people in groups
“Social Capital”
Bourdieu– who ya know
“strength in weak ties”
Granovetter
Suprandividual
beyond one individual
core discussion group
group that you share the most with, family, close friends, close coworkers-Granovetter
hyperdyadic
information flowing though a group
widowhood effect
increased likelihood of death after death of spouse
-mostly in men(don’t have woman to watch out for them)
roommate effect
affect you emotionally and your decisions- contagious-
ex: depression, working out
dyadic spread
the tendency of effects to spread from one person to their direct social ties
hyperdyadic spread
the tendency of effects to spread beyond a person’s direct social ties