Exam 1 Flashcards
Social Construction of Reality
While reality exists, media users negotiate the meaning of that reality
The same media product may mean very different things to different people
Socialization
The way media helps us understand how our surroundings work.
Example of Social Construction of Reality
A music video may elicit different responses from a 15yr old fan of the band and a parent concerned about stereotypically sexist images that may be in the video
Printing technology
15th century
Cast metal type
Korea, early 15th century
Movable type media
Gutenberg 1450
First newspaper in Europe
Early 17th Century
The Penny Press
Early 19th century
Effect from the printing press in Europe
Promoted Literacy
Effect of Inventing of the telegraph and telephone in the 19th century?
Allowed instantaneous communication over long distances.